Fintech
Fintech Evolution Is Elevating the Trading Experience

 
Interview with: Philippe Ghanem, Founder and CEO, SquaredFinancial
Over the past few decades, finance and technology have intersected, sparking a revolution in the way we manage, invest and trade our assets. It ushered in a new era of accessibility and innovation; it redefined traditional brokerage models and has since had a significant impact on financial services and online trading and investing.
Leaders around the world are challenged to integrate technology into their strategies and plans to meet the evolving needs of their clientele. Philippe Ghanem, founder and CEO of fintech firm SquaredFinancial, is at the forefront of this revolution, pioneering a vision to transform his online brokerage firm into a one-stop shop for investors around the world. Today, SquaredFinancial is a renowned online gateway that provides investors and traders around the world with access to the world’s most popular financial markets.
Leader of the fintech frontier
Ghanem’s vision for trading extends beyond traditional brokerage offerings. He founded SquaredFinancial in 2005 in Dublin, driven by his fascination with technology and fueled by the idea of ​​changing people’s perceptions of trading. By harnessing the power of technology, SquaredFinancial aims to revolutionise the investment landscape by providing a full range of products and services in one place. From cutting-edge trading tools, market analysis and cutting-edge trading platforms, to bank-like conveniences such as debit cards and term deposit accounts, the company is committed to simplifying and enriching the investor experience and making trading in the financial markets accessible to all. Whether trading CFDs on stocks, CFDs on forex or CFDs on cryptocurrencies, or accessing expert market insights and analysis, SquaredFinancial aims to provide a seamless and integrated experience for its clients, as well as the right education and knowledge of the markets and their drivers, which will help them make informed decisions.
With over two decades of experience in the trading and finance industries, Ghanem demonstrates extensive expertise and innovation. Widely regarded as an innovator and visionary in global financial markets, Ghanem has built a reputation for founding and nurturing financial services firms based on his deep understanding of trading systems. His firm belief in the power of innovation and technology has fostered strong client relationships and pioneered innovative products and services. At SquaredFinancial, Ghanem leads a team of industry experts who share his passion for trading, ensuring that education, analysis and expert opinion form the cornerstone of the firm’s extensive expertise offered to its global clients and investors, a wealth of know-how that will help them enhance their trading experience.
Quality over quantity
We live in a fast-paced, information-awash digital world where quality is often overshadowed by quantity. However, Ghanem believes that true success lies not in the sheer volume of content people encounter in their traditional and digital feeds, but rather in the originality, relevance and impact of what is produced and how they react and interact with it. In every sector or industry, consumers are interested in authenticity, trustworthiness and value.
Whether it’s product development, content creation, or customer service, prioritizing quality fosters trust, loyalty, and distinction. Ghanem is eager to invest time and resources in creating ideas and delivering exceptional experiences and quality service. That’s why, in its pursuit of excellence, SquaredFinancial is committed to quality that lasts, building long-term partnerships with its clients and stakeholders.
Ghanem firmly believes that excellence and customization are the pillars to position his company as a leader in the financial industry. In today’s competitive investment landscape, where products and services are often similar, personalized customer service and support are essential to building trust and loyalty. SquaredFinancial offers investors innovative products with competitive pricing and terms, along with high security and transparency. The company understands that supporting customers goes beyond solving problems.
The team is committed to providing exceptional, localized support that includes understanding and anticipating their needs, empathizing with their challenges, and providing customized solutions with efficiency and proactivity. Every interaction becomes an opportunity to exceed expectations and build trust. This dedication to quality service not only solves problems, but also turns customer challenges into opportunities to strengthen relationships.
Resilience of the commercial sector
Financial markets have historically been known to be volatile, subject to fluctuations driven by a variety of factors, from geopolitical events to economic indicators. In such a dynamic environment, resilience is the key to success. Ghanem understands the importance of adaptability, leading SquaredFinancial with determination and insight. Embracing innovation and technology, the company has emerged stronger than ever, well-established and led by industry experts.
SquaredFinancial aims to revolutionize the way investors access and manage their finances
The rise of fintech has ushered in a new era in finance, disrupting traditional models and democratizing access to financial services. From mobile banking to robo-advisors, fintech innovations have reshaped the industry landscape, empowering consumers and investors alike. Ghanem recognized the transformative potential of fintech early on, laying the foundation for SquaredFinancial to thrive in this rapidly evolving ecosystem.
Since its founding, the company has been driven by a single vision: to revolutionize the way investors perceive the trading industry and interact with financial markets. Under Ghanem’s leadership, the company has launched a range of innovative solutions designed to simplify the investing process. From its intuitive mobile trading platform to advanced market analysis tools, SquaredFinancial is committed to making trading accessible to investors of all backgrounds and experience levels.
With great knowledge
Empowering investors with knowledge is central to SquaredFinancial’s values. Ghanem recognizes the importance of education and transparency in fostering trust among clients. Through a variety of educational initiatives, including podcasts, webinars, seminars, and analysis, SquaredFinancial provides clients with the tools and insights they need to make informed investment decisions. By simplifying the complexities of financial markets, the firm empowers investors to take control of their financial future.
Embracing innovation and technology, the company has emerged stronger than ever
In today’s interconnected world, diversification is essential to mitigate risk and seek to maximize returns. Ghanem understands the importance of spreading risk across different markets and asset classes, helping investors navigate volatile market conditions with confidence. Through innovative investment strategies and expert market analysis, SquaredFinancial enables clients to create diversified portfolios based on their financial profiles, tailored to their individual risk tolerance and financial goals.
At the heart of SquaredFinancial’s innovation strategy is the power of artificial intelligence and big data analytics. Ghanem firmly believes in the potential of these technologies to revolutionize the investment landscape. By leveraging artificial intelligence algorithms and advanced data analytics, the company gains valuable insights into market trends, identifying investment opportunities and risks. From in-depth analytics to algorithmic trading strategies, SquaredFinancial can stay ahead of the curve and accompany its clients on their trading journey.
EMI and big tech companies
As the financial landscape evolves, the role of Electronic Money Institutions (EMIs) has become increasingly important. EMIs leverage technology to deliver innovative financial services. Ghanem recognizes the potential of EMIs to drive innovation and efficiency within SquaredFinancial, which is why the company aspires to create a one-stop shop for investors, offering innovative financial services and breaking the boundaries between traditional banking and fintech. By harnessing the power of big tech and AI, SquaredFinancial aims to revolutionize the way investors access and manage their finances.
In addition to sound trading, Ghanem is a passionate advocate of impact investing, advocating for the alignment of financial goals with social benefits. Impact investing seeks to generate positive social outcomes by addressing global challenges such as social inequality and sustainable investing. By harnessing the power of data-driven decision-making, SquaredFinancial aims to identify investment opportunities for all to promote economic inclusion, help reduce inequality, and create meaningful impact.
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Fintech
Lloyds and Nationwide invest in Scottish fintech AI Aveni

Lloyds Banking Group and Nationwide have joined an ÂŁ11m Series A funding round in Scottish artificial intelligence fintech Aveni.
The investment is led by Puma Private Equity with additional participation from Par Equity.
Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.
The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.
Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.
“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”
Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.
“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.
Fintech
Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.
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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.
Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.
“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.
The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.
The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
Fintech
Rakuten Delays FinTech Business Reorganization to 2025

Rakuten (Japan:4755) has released an update.
Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.
For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.
Fintech
White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.
This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.
By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.
Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.
The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.
Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.
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