Fintech
Fintech Evolution Is Elevating the Trading Experience
 
Interview with: Philippe Ghanem, Founder and CEO, SquaredFinancial
Over the past few decades, finance and technology have intersected, sparking a revolution in the way we manage, invest and trade our assets. It ushered in a new era of accessibility and innovation; it redefined traditional brokerage models and has since had a significant impact on financial services and online trading and investing.
Leaders around the world are challenged to integrate technology into their strategies and plans to meet the evolving needs of their clientele. Philippe Ghanem, founder and CEO of fintech firm SquaredFinancial, is at the forefront of this revolution, pioneering a vision to transform his online brokerage firm into a one-stop shop for investors around the world. Today, SquaredFinancial is a renowned online gateway that provides investors and traders around the world with access to the world’s most popular financial markets.
Leader of the fintech frontier
Ghanem’s vision for trading extends beyond traditional brokerage offerings. He founded SquaredFinancial in 2005 in Dublin, driven by his fascination with technology and fueled by the idea of changing people’s perceptions of trading. By harnessing the power of technology, SquaredFinancial aims to revolutionise the investment landscape by providing a full range of products and services in one place. From cutting-edge trading tools, market analysis and cutting-edge trading platforms, to bank-like conveniences such as debit cards and term deposit accounts, the company is committed to simplifying and enriching the investor experience and making trading in the financial markets accessible to all. Whether trading CFDs on stocks, CFDs on forex or CFDs on cryptocurrencies, or accessing expert market insights and analysis, SquaredFinancial aims to provide a seamless and integrated experience for its clients, as well as the right education and knowledge of the markets and their drivers, which will help them make informed decisions.
With over two decades of experience in the trading and finance industries, Ghanem demonstrates extensive expertise and innovation. Widely regarded as an innovator and visionary in global financial markets, Ghanem has built a reputation for founding and nurturing financial services firms based on his deep understanding of trading systems. His firm belief in the power of innovation and technology has fostered strong client relationships and pioneered innovative products and services. At SquaredFinancial, Ghanem leads a team of industry experts who share his passion for trading, ensuring that education, analysis and expert opinion form the cornerstone of the firm’s extensive expertise offered to its global clients and investors, a wealth of know-how that will help them enhance their trading experience.
Quality over quantity
We live in a fast-paced, information-awash digital world where quality is often overshadowed by quantity. However, Ghanem believes that true success lies not in the sheer volume of content people encounter in their traditional and digital feeds, but rather in the originality, relevance and impact of what is produced and how they react and interact with it. In every sector or industry, consumers are interested in authenticity, trustworthiness and value.
Whether it’s product development, content creation, or customer service, prioritizing quality fosters trust, loyalty, and distinction. Ghanem is eager to invest time and resources in creating ideas and delivering exceptional experiences and quality service. That’s why, in its pursuit of excellence, SquaredFinancial is committed to quality that lasts, building long-term partnerships with its clients and stakeholders.
Ghanem firmly believes that excellence and customization are the pillars to position his company as a leader in the financial industry. In today’s competitive investment landscape, where products and services are often similar, personalized customer service and support are essential to building trust and loyalty. SquaredFinancial offers investors innovative products with competitive pricing and terms, along with high security and transparency. The company understands that supporting customers goes beyond solving problems.
The team is committed to providing exceptional, localized support that includes understanding and anticipating their needs, empathizing with their challenges, and providing customized solutions with efficiency and proactivity. Every interaction becomes an opportunity to exceed expectations and build trust. This dedication to quality service not only solves problems, but also turns customer challenges into opportunities to strengthen relationships.
Resilience of the commercial sector
Financial markets have historically been known to be volatile, subject to fluctuations driven by a variety of factors, from geopolitical events to economic indicators. In such a dynamic environment, resilience is the key to success. Ghanem understands the importance of adaptability, leading SquaredFinancial with determination and insight. Embracing innovation and technology, the company has emerged stronger than ever, well-established and led by industry experts.
SquaredFinancial aims to revolutionize the way investors access and manage their finances
The rise of fintech has ushered in a new era in finance, disrupting traditional models and democratizing access to financial services. From mobile banking to robo-advisors, fintech innovations have reshaped the industry landscape, empowering consumers and investors alike. Ghanem recognized the transformative potential of fintech early on, laying the foundation for SquaredFinancial to thrive in this rapidly evolving ecosystem.
Since its founding, the company has been driven by a single vision: to revolutionize the way investors perceive the trading industry and interact with financial markets. Under Ghanem’s leadership, the company has launched a range of innovative solutions designed to simplify the investing process. From its intuitive mobile trading platform to advanced market analysis tools, SquaredFinancial is committed to making trading accessible to investors of all backgrounds and experience levels.
With great knowledge
Empowering investors with knowledge is central to SquaredFinancial’s values. Ghanem recognizes the importance of education and transparency in fostering trust among clients. Through a variety of educational initiatives, including podcasts, webinars, seminars, and analysis, SquaredFinancial provides clients with the tools and insights they need to make informed investment decisions. By simplifying the complexities of financial markets, the firm empowers investors to take control of their financial future.
Embracing innovation and technology, the company has emerged stronger than ever
In today’s interconnected world, diversification is essential to mitigate risk and seek to maximize returns. Ghanem understands the importance of spreading risk across different markets and asset classes, helping investors navigate volatile market conditions with confidence. Through innovative investment strategies and expert market analysis, SquaredFinancial enables clients to create diversified portfolios based on their financial profiles, tailored to their individual risk tolerance and financial goals.
At the heart of SquaredFinancial’s innovation strategy is the power of artificial intelligence and big data analytics. Ghanem firmly believes in the potential of these technologies to revolutionize the investment landscape. By leveraging artificial intelligence algorithms and advanced data analytics, the company gains valuable insights into market trends, identifying investment opportunities and risks. From in-depth analytics to algorithmic trading strategies, SquaredFinancial can stay ahead of the curve and accompany its clients on their trading journey.
EMI and big tech companies
As the financial landscape evolves, the role of Electronic Money Institutions (EMIs) has become increasingly important. EMIs leverage technology to deliver innovative financial services. Ghanem recognizes the potential of EMIs to drive innovation and efficiency within SquaredFinancial, which is why the company aspires to create a one-stop shop for investors, offering innovative financial services and breaking the boundaries between traditional banking and fintech. By harnessing the power of big tech and AI, SquaredFinancial aims to revolutionize the way investors access and manage their finances.
In addition to sound trading, Ghanem is a passionate advocate of impact investing, advocating for the alignment of financial goals with social benefits. Impact investing seeks to generate positive social outcomes by addressing global challenges such as social inequality and sustainable investing. By harnessing the power of data-driven decision-making, SquaredFinancial aims to identify investment opportunities for all to promote economic inclusion, help reduce inequality, and create meaningful impact.