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Yaccarino shakes up X amid Musk pressure on costs, says FT
(Reuters) – Social media platform X chief executive Linda Yaccarino has shaken up her inner circle in the face of pressure from owner Elon Musk to increase sales and cut costs, the Financial Times reported on Sunday.
This month, Yaccarino fired his right-hand man and head of business operations and communications, Joe Benarroch, the newspaper reported, citing three people familiar with the matter.
X did not immediately respond to Reuters’ request for comment on the report.
Before joining X, then known as Twitter, in June 2023, Benarroch worked at Comcast’s NBCUniversal, where he oversaw communications strategy for its advertising and partnerships division, reporting to Yaccarino, who was head of advertising there.
X’s head of global government affairs, Nick Pickles, will take over Benarroch’s responsibilities, with an expanded role including directing all global communications, the FT said.
The reshuffle stems from growing tensions between Musk and Yaccarino as she struggles to stabilize X’s financial health, according to the report.
Steve Davis, a longtime ally of Musk and chief executive of his Boring Company, was hired by the billionaire in April to review X’s finances and performance management, the FT added.
(Reporting by Akanksha Khushi in Bengaluru; Editing by Clarence Fernandez and William Mallard)