Fintech
Trifecta Collective LLC Acquires TRANSACT from Electronic Transactions Association (ETA): A Revolutionary Move in Fintech Events
The event becomes the fourth addition to Trifecta Collective’s rapidly growing portfolio
ARLINGTON, Va., June 4, 2024–(COMMERCIAL WIRE)–Trifecta Collective LLC, owned and backed by GreyLion, a leading U.S. private equity firm focused on high-growth companies, today announced the acquisition of TRANSACT from the Electronic Transactions Association (ETA).
TRANSACT is the market-leading event in the payment processing industry that meets annually. This year’s event, held April 17-19 at the Mandalay Bay Convention Center in Las Vegas, featured more than 250 exhibitors and 3,000 attendees. The 2025 show is scheduled to take place April 2-4, 2025, and will again be held at the Mandalay Bay Convention Center in Las Vegas. The event rotates between Las Vegas and Atlanta.
“Partnering with Trifecta and GreyLion paves the way to elevate TRANSACT to unprecedented levels of quality and value,” said Jodie Kelley, CEO of ETA. “We are excited to partner and continue to expand the show for many years to come as we seek to better serve the payments and fintech industry and further position TRANSACT as a market-leading event.”
Rick McConnell, CEO of Trifecta Collective, said: “I am delighted to welcome TRANSACT to the Trifecta portfolio. This vibrant and influential show is a testament to ETA’s strategic efforts in building a strong and reputable brand in the fintech sector We look forward to leveraging our partnership with ETA and our experience in the exhibition industry to further drive TRANSACT’s success.”
More information about TRANSACT, Powered by ETA, is available at www.etatransact.com.
“TRANSACT represents a valuable addition to Trifecta Collective’s expanding portfolio. We are confident that the combined leadership of Trifecta and ETA will ensure the event’s long-term success,” said Ryan Anderson, partner at GreyLion.
Trifecta Collective’s acquisition of TRANSACT is its third completed trade show transaction and builds on the team’s acquisitions of the North American Trailer Dealer Association, the NATDA Trailer Show and the International Mass Timber Conference.
Nick Curci of Corporate Solutions in Westport, Connecticut served as exclusive counsel to the Electronic Transactions Association in arranging, structuring and negotiating this transaction.
About the Association for Electronic Transactions
The Electronic Transactions Association (ETA) is the leading global trade and advocacy association for the payments industry. Its members cover a broad range of major payment and fintech companies, from the largest incumbents to emerging disruptors in the United States and more than a dozen countries around the world. ETA members enable commerce by processing approximately $47 trillion annually in P2P purchases and payments worldwide and by implementing payments innovation to merchants and consumers.
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Information about the Trifecta collective
Trifecta Collective is a trade show platform formed by GreyLion and trade show industry professionals, Rick McConnell and Jennifer Hoff. Mr. McConnell has extensive experience creating and leading industry events across multiple industry sectors and has previously held senior leadership roles at Hanley Wood and Informa. Ms. Hoff has an equally impressive track record in show management, having held numerous roles at National Tradeshow Productions and, most recently, as the founder of Taffy Event Strategies, which she continues to run today. Since 2021, Trifecta Collective has built a portfolio of market-leading trade shows and events that are leaders in their respective market segments. For more information please visit www.trifectacollectivellc.com.
About GreyLion
GreyLion focuses on investing in high-growth companies in the lower middle market. We seek to partner with existing owners and management teams in the consumer, industrial, software and services sectors to provide capital in tailored and flexible minority and control structures. GreyLion invests $25-125 million of capital per investment, primarily in the United States. GreyLion currently manages private equity funds with total commitments of $1.7 billion. For more information please visit www.greylion.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240604948956/en/
Contacts
Trifecta Collective | Rick McConnell | CEO
rmcconnell@trifectacollectivellc.com | 214-693-0672
ETA | Scott Talbott | EVP
stallbott@electran.org | 202-677-7403
Gray Lion | Jody Shechtmann | Company
jody@greylion.com | 646-475-3544