ETFs
Time to Bite Into Apple ETFs Now? — TradingView News
THE Apple AAPL stock, which has so far been a laggard in the artificial intelligence space AI The race for artificial intelligence has regained momentum. Apple shares have jumped 14% in the past month, outperforming the Zacks Computer and Technology sector’s 5.8% return. Much of the credit goes to its recently announced artificial intelligence initiatives.
The iPhone maker announced its highly anticipated generative AI initiative, dubbed “Apple Intelligence,” at its WWDC conference in Cupertino, California, in mid-June. Apple Intelligence is positioned as a distinctive offering that understands users and their data (read: Bet on “Apple Intelligence” with these ETFs).
Updates to iPhone and Mac operating systems will now allow access to ChatGPT thanks to a partnership with developer OpenAI. ChatGPT can also be used to enhance other tools, including text and content generation.
Apple Intelligence will be deeply integrated into all of the company’s hardware and software products, and will be available for the iPhone 15 Pro, iPads, and Macs powered by Apple’s M1 series chips and newer models starting this fall.
Privacy-focused cloud services
Apple has developed a new cloud service called Private Cloud Compute to ensure user privacy. This service uses Apple Silicon with built-in privacy features, determining whether a request can be processed on the device or requires access to the cloud. Apple guarantees that no user information will be stored in the cloud.
Comparison with competitors
Wall Street has long been waiting for Apple’s entry into generative AI, following MicrosoftBing Chatbot (Copilot) powered by MSFT OpenAI and Google(GOOG, GOOGL)’s Bard chatbot, now named Gemini. Meta META has also integrated AI into its platforms through recommendation software and the Meta AI chatbot. Amazon AMZN has also been very present in the AI race.
Broker Rating
Apple currently has an average brokerage recommendation 
Of the 30 recommendations that led to the current ABR, 19 are Strong Buy recommendations and three are Buy recommendations. Strong Buy and Buy account for 63.33% and 10% of all recommendations, respectively. A month ago, Strong Buy accounted for 56.67%, while Buy accounted for 10%.
How to play with ETFs?
Given that there are still uncertainties about the success of Apple’s upcoming AI deployment, it is best to follow the company with the ETF approach. The basket approach minimizes company-specific concentration risks. ETFs heavily focused on Apple include: Selected Technology Sector SPDR Fund XLK, iShares Global Tech Exchange Traded Fund IXN and iShares US Technology ETF I volunteer.
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