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“The context of each market in Africa is extremely important” — TradingView News

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The second and final day of the Finance Magnates Africa Summit (FMAS:24) is in full swing at the Sandton Convention Center, full of energy and record attendance. This vibrant event highlights the evolution of the African business sector and brings together leading brands and professionals under one roof.

FMAS:24 is a significant event for Africa’s business and financial sector. The summit showcases the continent’s potential in online trading, fintech, cryptocurrencies, digital assets and payments. Participants from business-to-business (B2B) and business-to-consumer (B2C) sectors are networking, learning and making valuable connections.

With over a decade of experience organizing high-level fintech events, FMAS:24 offers a unique platform. The summit provides access to world-class FX and CFD brokers, educators, forex experts and influencers. Whether experienced in the financial markets or new to trading, participants can improve their trading and investing strategies through the insights and connections created here.

SuperApp: one app to rule them all?

Marco Torrente, Executive Head of Marketing & Digital at Vodacom Financial Services, said: “The context of each market in Africa is extremely important and I will give you an example. As you know, we have a super app outside of South Africa called Mpesa. This was launched 17 years ago in Kenya with a specific use case, peer-to-peer money transfer. And the reason is that in Kenya, at the time, there wasn’t a high penetration of branches of the different banks. And that was an opportunity for an outsider to provide a digital service through the USSD and to empower and bring these people into the financial system.”

Financial magnates

FMAS:24 a round table on SuperApps

“If I look at the statistics today, we are close to 50 million monthly active users transacting on Mpesa. And when Mpesa is not transacting, we actually get a call from the Prime Minister of Kenya because more than 50% of the GDP is actually have carried out transactions on Mpesa. And these banks are now an opportunity for the Kenyan people and the rest of Africa.”

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Financial magnates

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Financial magnates

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At the All-Star Panel, Adam Button, ForexLive’s Chief Currency Analyst, moderated an in-depth discussion bringing together Robert J Van Eyden, CEO of Scope Markets South Africa, Roger Eskinazi, Managing Partner of Tickmill South Africa, and Rob Pletropaolo , co-head of trading at Unum Capital.

Financial magnates

FMAS:24 Round table

SuperApp: one app to rule them all?

Financial magnates

Vinoliah Martin, Client Executive at Microsoft, shares her insights during FMAS:24

As financial services increasingly move to mobile platforms, fintech innovators will be taking a closer look at emerging super apps in Africa. This region is known for its extensive use of mobile telephony despite facing significant infrastructure hurdles.

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