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Proptech and Fintech go extreme in niche targeting

FinCrypto Staff

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Proptech and Fintech go extreme in niche targeting

Small markets can sometimes be good, but they require a lot of smart work and luck.

A company called Roam Home, which calls itself Roam, sent a press release to GlobeSt.com about a new offering. But it was the core concept of the proptech/fintech company that was intriguing since it was so targeted.

Roam focuses on being a marketplace for home buyers and sellers where mortgage is assumable. That can mean a mortgage rate as low as 2%, “resulting in a monthly payment that is less than half of a traditional mortgage at current rates,” the release said. Roam is seeking $4.25 million in funding to date. Its public launch occurred in September 2023 and operates in 18 metro areas across six states.

It’s a good lens to look at to understand how the dynamics of niche markets can become complex and confusing.

On the one hand, this potentially includes many homes, as FHA and VA mortgages are conceivable. “The FHA insured share of closed-end refinance mortgages for first-lien, 1-4 family, site-built, owner-occupied properties increased to 6.9% in 2021 from 6.2% in 2020, while the VA-backed share of such refinance loans decreased from 11.9% in 2020 to 10.2% in 2021,” according to the Consumer Finance Protection Bureau.

At the same time, it’s a tough concept that offers potential value to a buyer, especially considering that 30-year mortgage rates are still above 7%, according to Mortgage Bankers of America, and fees can be lower than traditional mortgages.

But niche markets can be more complex than selling a product at a good price to someone who wants it. Here are some of the considerations that come to mind with niche markets:

  • A company must be able to identify the market, both supply and demand. If there is too much supply, it may not be a niche market, even if it seems highly specialized. This could make sales potential more difficult. Likewise, there may be more limitations than you would expect. In the case of mortgage loans, how many of those who have them can afford to move to a new home at a higher mortgage rate?
  • Understand the target market. It might seem like niche groups should be similar, but are they? Something about lifestyle might. The interest in saving money when making a popular type of purchase may be more universal.
  • In line with the last point, members of the niche group must be able to identify themselves. For example, people buying a home these days probably want to save money. However, if many have never heard of mortgage lending, then it is a niche market in which a significant portion do not realize they are members. Depending on the nature of the niche, marketing may require a broader scope and educational efforts.

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We are the editorial team of FinCrypto, where seriousness meets clarity in cryptocurrency analysis. With a robust team of finance and blockchain technology experts, we are dedicated to meticulously exploring complex crypto markets with detailed assessments and an unbiased approach. Our mission is to democratize access to knowledge of emerging financial technologies, ensuring they are understandable and accessible to all. In every article on FinCrypto, we strive to provide content that not only educates, but also empowers our readers, facilitating their integration into the financial digital age.

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Fintech

Lloyds and Nationwide invest in Scottish fintech AI Aveni

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Lloyds and Nationwide invest in Scottish AI fintech Aveni

Lloyds Banking Group and Nationwide have joined an ÂŁ11m Series A funding round in Scottish artificial intelligence fintech Aveni.

The investment is led by Puma Private Equity with additional participation from Par Equity.

Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.

The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.

Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.

“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”

Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.

“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.

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Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

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Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.

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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.

Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.

“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.

The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.

The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

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Fintech

Rakuten Delays FinTech Business Reorganization to 2025

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tipranks

Rakuten (Japan:4755) has released an update.

Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.

For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.

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Fintech

White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

FinCrypto Staff

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.

White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.

This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.

By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.

Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.

The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.

Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.

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