Fintech
PPRO partners with Afterpay to offer BNPL services to US shoppers
Eelco Dettingmeijer, Chief Commercial Officer at PPRO, comments on his company’s latest partnership: “With the expected growth in popularity of BNPL in the US, offering it at checkout is a no-brainer for merchants looking to sell to US consumers.
“Now merchants in the US, Europe, China and Hong Kong can tap into Afterpay’s platform and provide flexible payment options, which will attract more consumers and increase sales.”
The global landscape of BNPL
In fact, it’s not just in the United States that BNPL has become a leading payment option for consumers. Perpetuated by the 2022-2023 cost of living crisis – the effects of which still persist – BNPL is now a fintech appliance here to stay.
The Bank for International Settlements’ (BIS) recent cross-country BNPL analysis highlights its growing popularity not only in the United States, but also in major global markets.
In fact, BNPL appears most popular in Australia and Sweden, with between 50,000 and 100,000 BNPL downloads per 100,000 people.
Klarna and Afterpay lead a competitive Australian market, where BNPL is incredibly popular with consumers.
And of course, Sweden is home to BNPL pioneer Klarna, which has now spread its tentacles around the world through a series of smart corporate partnerships. Today, the Sebastian Siemiatkowski Founded fintech has more than 150 million active customers and partnerships with more than 500,000 merchants worldwide.
The likes of Klarna have expanded from Europe to the US, where they have over 7 million active customers and compete with Afterpay for BNPL purchases.
BNPL is touching every sector of the US industry and adoption is expected to grow. More recently, Walmart announced its majority-owned BNPL business, One, would be made available in its stores for high-end items, competing with Affirm in the BNPL retail space.
PPRO’s partnership with Afterpay takes U.S. BNPL offerings internationally, as the rate at which consumers adopt this emerging payment option shows no signs of abating.