Fintech
Personetics: Unveiling the transformative role of artificial intelligence in modern banking
Artificial intelligence in banking: understanding the vertical
Of course, offering personalization at scale doesn’t just depend on AI, it requires a deep understanding of the banking industry itself.
Personetics is one such company that offers more than just technical prowess: “We provide the products, operations, and unique customer mindset that make financial decisions so nuanced,” notes Jody.
“Vertical specialization allows us to precisely map AI-based insights into each bank’s offerings and customer base. We do not provide generic advice: our recommendations perfectly complement a bank’s portfolio while respecting cultural nuances.”
In fact, having deep market knowledge helps drive the most important requirement banks need when adopting new AI capabilities: trust.
For Jody, trust and control Artificial intelligence and analytics remain the biggest barriers to large-scale adoption. “This is why results matter more than rhetoric,” he says.
“By consistently demonstrating the accuracy and value of our AI-powered personalization, this capability is becoming more widely adopted by banks of all sizes.
“Banks see positive impacts on customer engagement, cross-selling and loyalty. We are building trust by delivering measurable results.”
The future is banking based on artificial intelligence
While trust remains a persistent barrier, Jody is confident in AI’s role in powering the future of banking.
“It’s a future built on the intelligent use of data,” he concludes, “those precious bits of knowledge buried in the millions of daily transactions that happen around us.
“By leveraging this immense power responsibly and strategically, banks can redefine what it means to truly know their customers.
“The age of artificial intelligence has arrived in banking, and we couldn’t be more excited to lead this charge alongside forward-thinking institutions. Embracing data-driven personalization is critical to surviving and thriving in tomorrow’s hypercompetitive financial landscape.”