Fintech
MoneyLion Doubles Down on AI to Improve Customer Experience

As the financial industry jumps into the use of generative AI, MoneyLion is looking to use AI to match consumers looking for financial services with financial product partners. The fintech is integrating AI to increase efficiency while ensuring data security and privacy.
MoneyLion’s open source technology allows it to present consumers with products from across the market.
The New York-based company aims to facilitate 25% of all financial product purchasing decisions through its platform within three years. If MoneyLion can achieve even a third of that vision, “this is going to be a very big business out there,” MoneyLion CEO Dee Choubey told Banking Dive.
Some of the new products that fintechs are developing and offering to their consumers are based on pre-populated identity graphs that analyze the consumer’s preferences and anticipate other products they might need.
The goal would be to increase the conversion rate of the MoneyLion network, which would benefit the supply side, or publishers that embed the platform on their websites, such as CNBC, Fortune and Forbes. It would also benefit the demand side, which buys leads, the executive said.
The fintech’s consumer arm plans to have a generative AI-powered search engine by the end of the summer.
Choubey said the service, which is in a broad beta phase and is powered by artificial intelligence, is proving to be a huge success.
Consumers can watch and “talk to their money” by asking questions about how much they spent on ride-sharing services in a given day, month or year, or they can analyze their paycheck activity through forms and widgets by connecting their banking transaction data.
“Machine learning is a way of life at MoneyLion,” Choubey said.
“In an open banking world, we really want to be the interface layer for MoneyLion,” he added.
Competing with business-to-business marketplaces, lead generators, publishers, neobanks and payment companies, MoneyLion is developing web services across the MoneyLion stack.
In February, MoneyLion Announces Partnership with EY US to leverage the integrated market infrastructure of financial technology by helping many small and medium-sized financial institutions offer more convenient features to their customers.
According to Choubey, small regional banks may not invest as much money in their user experience as large banks like JPMorgan Chase, but through partnerships like EY, MoneyLion’s platform helps customers get at least halfway to providing those types of user experiences.
The Seismic Impact of Artificial Intelligence on Fintech
Choubey noted that AI will transform the way consumers search for, identify and purchase financial products, providing personalized recommendations that would otherwise require hours of manual research.
When consumers connect their bank accounts to fintechs like MoneyLion and leverage those platforms’ network data, consumers with excess funds in their checking accounts can be offered appropriate credit cards or savings account recommendations. These “autonomous financial elements and modules” will likely be implemented within the next 12 months, powered by artificial intelligence, he added.
While still in its early stages, AI integration with personal devices and app-to-app communication is expected to enable interaction between savings, checking and credit accounts, Choubey said. This could help customers avoid late fees, ensure timely payments and consider alternative funding sources.
“It’s a pretty magical user experience, and I think AI is going to take it to the next level,” Choubey said. “There are a lot of fintechs that are already doing this. If they don’t, their business models will be negatively impacted.”
Challenges in using artificial intelligence
Building consumer trust in AI remains a challenge. However, Choubey believes it can be overcome by increasing transparency around data use, such as granting read-only access to bank account data, clear communication about how recommendations are generated, and explicit consumer consent for AI-driven actions.
“If you forget your password to a social media app, the consumer gets annoyed, but it’s a small inconvenience. But if we get the wrong information or activity with their money, it’s something that will lead to great consternation and great risk for everyone,” he said.
From a data security perspective, MoneyLion has multiple levels of user-generated and consumer-chosen data permissions. The fintech has also created several technologies to ensure that context windows are only for financial transactions and limit the scope of products that use built-in generation AI.
However, Choubey thinks that AI will augment human capabilities and that current roles, including call center agents and consultants, could evolve. Employees could be reassigned to more productive tasks or provide higher-level services, he said.
“I think it’s an exaggeration to say that jobs will be lost, but it understates the impact that this will have on growth,” Choubey said.
Fintech
Lloyds and Nationwide invest in Scottish fintech AI Aveni

Lloyds Banking Group and Nationwide have joined an ÂŁ11m Series A funding round in Scottish artificial intelligence fintech Aveni.
The investment is led by Puma Private Equity with additional participation from Par Equity.
Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.
The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.
Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.
“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”
Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.
“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.
Fintech
Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.
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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.
Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.
“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.
The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.
The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
Fintech
Rakuten Delays FinTech Business Reorganization to 2025

Rakuten (Japan:4755) has released an update.
Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.
For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.
Fintech
White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.
This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.
By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.
Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.
The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.
Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.
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