Fintech
Meet Cleo, the British fintech using artificial intelligence to get closer to unicorn status

Cleo founder and CEO Barney Hussey-Yeo
Nicola Arber
Suddenly, all eyes are on the UK’s AI activities. This week’s announcement that Wayve, the British self-driving car start-up, has raised $1 billion in Europe’s largest-ever AI deal has focused attention on who might be next . And a name on many people’s radars it is Cleothe financial consultancy firm founded by Barney Hussey-Yeo in 2017.
Ironically, the British themselves may not be familiar with Cleo: while he initially aimed to conquer the UK, Hussey-Yeo quickly realized that the US was a more promising market, at least in the short term. She discontinued service in the UK in 2020 and has since focused exclusively on the US, although a return to home shores is promised this year or in early 2025.
Cleo certainly has things in common with Wayve, including shared investor Balderton Capital, which was an early backer of Cleo and committed significant funds to the company. It is based in London and has implemented proven technology in a rapidly growing market.
In fact, if anything, Cleo is further along the road to commercialization, with around 600,000 paying customers already registered in the US – and more than 10 times as many using free versions of the app. This has seen it praised by analysts such as Sifted, the Financial Times-backed website, which described Cleo as “the only European fintech to make inroads into the US”. Even Forbes itself identified the company as one to watch: Cleo did ours The next billion dollar startup ranking last year.
Today, Hussey-Yeo is determined to build on these early successes. “We want to be the AI ​​service for financial services,” says Hussey-Yeo. “Our ambition is to reach more than 1 billion customers.”
Cleo is essentially a digital assistant that provides users with advice and feedback on how they manage their finances. Using tools like ChatGPT, the assistant speaks to users in natural language. A “roast” feature, for example, mocks users for spending profligately; a “hype” feature encourages them as they make progress. The app can be used for better budget management, to support savings and for broader financial education. More recently, Cleo has also introduced credit products such as cash advances.
“Our view is that in the near future you will have these digital assistants in every part of your life,” Hussey-Yeo explains. “We will be the person you turn to for help with your finances.”
Cleo’s success in the United States paves the way for global expansion, he adds. “The US doesn’t have the same kind of social safety net as the UK, so people needed a lot more help during the Covid pandemic,” she explains. “And we are particularly focused on young people between the ages of 18 and 36, who in the United States are particularly tech-savvy and also more willing to provide access to their data if they feel they are getting something in return.”
In fact, Cleo actually builds on the open banking revolution, which has seen American banks provide access to customer account data – with their permission – to third parties who can then offer other advice and services. Nearly two-thirds of U.S. bank accounts are now connected to at least one fintech.
The rapid advancement of open banking across Europe in recent years, including in the UK, gives Cleo the opportunity to have great success in these markets too. “We have the opportunity to change the way a generation thinks about financial services,” says Hussey-Yeo, underlining the need to improve the low levels of financial literacy that characterize many European markets.
AI tools offer the potential to do this at scale, Cleo believes, particularly after the very rapid acceleration of generative AI and large language models over the past two years. “The technology really works for this application,” says Hussey-Yeo. “You can get great results from these models.”
To date, Cleo has raised just under $140 million, including an $80 million round that closed in July 2022, led by Sofina Capital. This helped increase the company’s workforce to over 200.
The most recent raise valued the company at around $500 million – not bad for a British company that most Britons will never have heard of. But the next relaunch could see Cleo achieve unicorn status. For now, however, Hussey-Yeo says he has no plans to return to investors: the company’s cash-generating business model clearly provides Cleo with extended runway. In fact, the company is one step away from profitability, he says.
Fintech
Lloyds and Nationwide invest in Scottish fintech AI Aveni

Lloyds Banking Group and Nationwide have joined an ÂŁ11m Series A funding round in Scottish artificial intelligence fintech Aveni.
The investment is led by Puma Private Equity with additional participation from Par Equity.
Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.
The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.
Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.
“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”
Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.
“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.
Fintech
Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.
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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.
Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.
“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.
The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.
The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
Fintech
Rakuten Delays FinTech Business Reorganization to 2025

Rakuten (Japan:4755) has released an update.
Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.
For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.
Fintech
White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.
This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.
By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.
Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.
The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.
Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.
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