Fintech
Lori Brietzke | FinTech Magazine
While Lori Brietzke hasn’t been in her role as Head of Channel Development at B4B Payments for long, she’s certainly started to make her mark.
In his role, Brietzke focuses on three key responsibilities. “One of those is segmenting the market with compatible services,” he says. “That means identifying which areas of the market could and would use an expense card as a primary service.”
It’s Brietzke’s job to determine what those channels are and create detailed plans for how to best leverage those segments. “It’s important that we focus on those markets not just from a marketing perspective,” he adds, “but to make sure that the product we offer is fully developed and appropriate for that market.
“We serve many channels, so it’s crucial to tailor our offering to these markets in the right way.”
Indeed, Brietzke’s responsibilities are not limited to addressing existing challenges, but also include “finding new channels that we don’t currently have under our wing,” he explains.
“A new channel we’ve been focusing on in the U.S. is disaster relief charities, where we’ve found a great compatible use for our cards and helped grow that segment.”
Additionally, Brietzke helps develop relationships with business partners and referral partners, “because even though we already have them in place, it’s very important for us to cultivate a relationship with them,” he says.
While Brietzke’s time at B4B may have been short so far, her experience speaks for itself. After starting her career in transaction processing and point-of-sale (POS) work at a more traditional acquiring business, Brietzke transitioned into issuance and has been in the industry for 20 years.
“Acquiring is wonderful,” she says. “I’ve always said that acquiring uses one side of the brain and emitting the other. I spent a lot of time using the acquiring side and wanted to use that other side, so I switched to emitting.
“I ran my own consulting business for 12 years,” he adds, “and in that time I used both skill acquisition and skill delivery simultaneously.”
Five years ago, Brietzke decided to return to the corporate world, where he could put his extensive experience to good use.
“I was looking for a company where I could make a difference,” he adds, “one where I could really get a foothold in the US market. B4B was a great fit, it ticked all the boxes, and I’m excited to help grow the company in the US market.”
Read the full story HERE.
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