Fintech
Guavapay and Snowdrop improve users’ payment experience
Guavapay AND Snowdrop Solutions announced a strategic partnership, in a move that will improve user experience and financial transparency. The collaboration will further enrich transaction data in the MyGuava app, a product of Guavapay Limited.
MyGuava, a global fintech company focused on international money management and payments solutions, will leverage Snowdrop’s transaction enrichment solution, known as MRS API, in its application, providing customers with details such as merchant names and logos for more clear identification of purchases.
By seamlessly enriching user transactions with merchant-verified names and logos, this integration significantly improves users’ ability to identify their purchases, promoting greater security and confidence in their financial activity. This results in a more streamlined user experience, as fewer unacknowledged purchases require clarification: MyGuava further benefits from optimized resource allocation and greater business scalability.
The adoption of Snowdrop’s MRS API aligns perfectly with MyGuava’s vision of enabling users to be free from financial limitations. By providing enriched transaction data, MyGuava users gain greater control over their finances and valuable insights into their spending habits. This is in line with MyGuava’s core principle of providing its customers with the tools they need to make informed financial decisions. The enriched data complements MyGuava’s commitment to facilitating fast and convenient money transfers by providing a holistic financial experience to its users.
“At Snowdrop Solutions, we firmly believe in the power of strategic collaboration between companies that aim to improve the lives of users,” said Ken Hart, CEO and founder of Snowdrop Solutions. “We are pleased to partner with MyGuava and offer their users a more transparent and convenient financial experience, which will ultimately help them unlock their economic potential through secure and innovative tools.”
Kamal Hasanov, CEO of Guavapay Group Limited, added: “This collaboration with Snowdrop Solutions is perfectly aligned with our commitment to providing our users with the best possible tools to manage their finances. We firmly believe that this partnership will be a game changer for our users, enabling them to make more informed and confident financial decisions. With Snowdrop Solutions we can significantly improve the public’s money management skills, increase spending awareness and become part of the solution for improving their financial health.”
Snowdrop Solutions and MyGuava are actively working to expand the reach and functionality of enriched transaction data within the MyGuava mobile app. This would include the potential addition of Google Maps expanded view, providing users with even more detailed information for each transaction, such as location of purchase and merchant contact details.