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Footprint Pitch Deck that helped the fintech raise $13 million

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Footprint Pitch Deck that helped the fintech raise $13 million

A startup looking to become Wall Street’s one-stop shop for onboarding new clients just raised $13 million.

Footprint, which appeared on Business Insider’s list of emerging fintechs last year, announced its Series A on Tuesday. The round was led by QED Investors and included investments from Index Ventures and Palm Tree Capital, among others.

The startup aims to streamline the identification process for businesses and consumers, which It’s a sore point felt across Wall Street thanks to regulations that require companies to know who they are providing services to, such as Know Your Customer (KYC). The problem is that every company does the same process differently, often relying on a variety of software vendors, according to Eli Wachs, CEO and co-founder of Footprint. Footprint wants to change that by creating a one-stop shop for banks and fintechs to combine KYC, authentication and fraud mitigation in one product.

“Historically, KYC was a back-end tool. It was a checkbox,” Wachs told BI. “We think it’s really difficult to detect fraud with a back-end API,” she added.

He compared the digital process to real-life identification. When a person presents their ID at the bank, Wachs said, the teller will check that the name and photo match the person standing in front of them. She added that the cashier can also notice if that person is twitching, if she came in with three briefcases or if six different people before them came in with the same ID.

But with many back-end KYC solutions, the parallel would see the cashier in another room other than the customer, with an intermediary who would pass on the identity.

“It seems silly,” Wachs said. “But that’s pretty much what happens online with these back-end KYC tools,” he added.

How Footprint wants to build ‘portable identities’

Footprint provides online security for financial firms to capture sensitive consumer information, such as Social Security numbers, while verifying identity and automating compliance workflows. It was founded by Wachs, a former investor on General Atlantic’s technology team, and Alex Grinman, a security and cryptography expert.

To authenticate consumer identities, Footprint uses behavioral biometrics, which tracks a user’s physical behavior online to distinguish between criminal and legitimate activity. This technology can determine whether someone copied and pasted an SSN or typed it easily. It also uses technology similar to that used by Spotify and Netflix to track the number of accounts and ensure that each user in its database has only one identity.

The goal is to create a “portable identity” for consumers owned by Footprint. The portable ID would be shared among companies that request it, similar to how single sign-on authentication allows users to log in to multiple apps and websites with a single set of credentials.

“Today, every company in a vacuum is looking for the needle in the haystack that is fraud. Footprint’s approach is to make hay: we will label the good actors and make it very easy for them to go around, and much more. we will narrow down the possible bad actors,” Wachs said.

Portable identity sharing it’s something VCs are optimistic about.

Wachs said he believes the technology is ready, but others say the success of such a solution will depend on the willingness of financial firms to adopt such a fundamental change. The portable identity database only works if there are sufficient entries.

According to Wachs, the number of companies that believe in the idea is growing, especially among fintechs dealing with automotive and real estate finance. By the end of the year, Footprint is expected to have more than 1.5 million portable identities, the company said. Some customers include Treasury Prime and Apiture, which facilitate digital banking for fintechs, banks and credit unions.

The Series A brings Footprint’s total funding to $20 million. Wachs declined to disclose Footprint’s valuation. Wachs said he will use the capital to grow Footprint’s fraud and risk teams in a bid to attract larger enterprise clients. The company will also use the capital to “manufacture” customer identities and automate compliance processes for financial institutions.

Here is the 9-page pitch deck and 5-page Footprint memo used to relaunch the round.

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Fintech

Lloyds and Nationwide invest in Scottish fintech AI Aveni

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Lloyds and Nationwide invest in Scottish AI fintech Aveni

Lloyds Banking Group and Nationwide have joined an ÂŁ11m Series A funding round in Scottish artificial intelligence fintech Aveni.

The investment is led by Puma Private Equity with additional participation from Par Equity.

Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.

The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.

Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.

“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”

Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.

“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.

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Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

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Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.

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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.

Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.

“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.

The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.

The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

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Fintech

Rakuten Delays FinTech Business Reorganization to 2025

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Rakuten (Japan:4755) has released an update.

Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.

For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.

White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.

This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.

By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.

Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.

The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.

Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.

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