Fintech
Fintech Tools: Seniors Find Help in Tech Startups Using Fintech Tools
Et Technology
Synopsis
Startups are empowering senior citizens in India with digital financial services, including prepaid cards and digital gold investments. Investors are pouring millions into these ventures, recognizing their immense growth potential. Seniors are embracing online transactions and investments, proving that age is not a barrier to financial independence and technological proficiency.
4 minute read, Jul 16, 2024, 06:01:00 AM IST
Kusum Agarwal, a 61-year-old Bengaluru resident who has worked in the private sector, and Saritha Reddy, a 73-year-old retired government employee from Hyderabad, may not be digitally savvy, but they are seamlessly embracing digital payment services, thanks to a handful of startups that help seniors with their unique financial needs. Titan Capital-backed Khyaal, Aroa Venture Partners-backed Samarth Life, and Hyderabad-based Anvayaa are three of them.
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