Fintech
Fintech Nexus Newsletter (May 28, 2024): PayPal is launching a new advertising business
Last month it was Huntingthis month, it’s PayPal launch a new advertising activity.
PayPal has hired Uber’s former advertising chief to run PayPal Ads, the new division that will sell targeted ads based on customer data.
Let’s consider PayPal’s scale for a second. In the first quarter alone, PayPal processed 6.5 billion payments from 400 million users. Each of these payments is a unique data point that can be used for ad targeting.
PayPal users will be activated by default, but will have the option to deactivate.
It will be interesting to see how these ads are received by PayPal customers once they launch.
But I think we’re seeing the emergence of a completely new product category for fintech companies and banks with sufficient scale.
In the foreground
> PayPal is planning an advertising push using data on its millions of shoppers
Payments company hires former Uber advertising chief to run new advertising division.
From the Fintech Nexus
>Kueski, fintechs ride the BNPL wave in Mexico, where cash is still king
By David Felice
Exclusive interview with Andrew Seiz, Chief Financial Officer at Kueski, on the 2024 outlook for consumer lending and Buy Now Pay Later in Mexico.
Podcasts
Joel Sequeira, Director of Product at IDology, on using artificial intelligence in identity verification
Today there is no area where fintech is moving faster than identity verification. With new attack vectors coming online every day…
Web seminar
Instant Payment Orchestration: Now an essential tool for lending and factoring
June 5, 2pm EDT
In today’s on-demand economy, instant payments are transforming from a nice-to-have to a must-have. In the small business space,…
Also make news
- Global: The New Operating System for B2B: Payments, Software and Data
There is no shortage of complexities when it comes to the business relationship between buyers and sellers. There are payment methods, terms, timelines, and compliance issues, just to name a few. Add in economic uncertainty and high interest rates that make money scarce, and it puts additional pressure on a business to run efficiently.
- UNITED STATES OF AMERICA: Is fintech the key to improving debt collection?
Digital collection agencies like TrueAccord, January and InDebted are analyzing consumer engagement signals and more to determine the most effective way for their clients to collect debts.
- Europe: BaFin lifts N26 customer onboarding limit
After more than two years, German financial regulator BaFin has increased the limit on the number of new customers digital bank N26 can acquire.
To sponsor our newsletters and reach 180,000 fintech enthusiasts with your message, contact us here.
-
Peter Renton is president and co-founder of Fintech Nexus, the world’s largest digital media company focused on fintech. Peter has been writing about fintech since 2010 and is the author and creator of the Individual fintech podcastthe first and longest running fintech interview series.