Fintech
Fintech company YAY Moments introduces payment cards to enhance the gift card experience
Fintech company YAY Moments announces the launch of payment cards, following the success of its gift card innovation.
Reykjavik, Iceland, June 11, 2024 (GLOBE NEWSWIRE) — Fintech companies, HURRY Moments, has launched its new payment cards, designed to promote and improve the use of gift cards by its users. YAY Moments is an Icelandic fintech company that produces payment vouchers and gift cards. The company is also known for managing the Icelandic government’s Travel Gift program during the 2020 COVID experience.
The Icelandic government has given the nation gift vouchers to spend on tourism, a move aimed at helping Iceland’s tourism sector survive the pandemic. To this end, the government distributed travel vouchers worth ISK 5,000 (about $40) to people with legal residency in Iceland, born in 2002 and before.
Speaking about the launch of new payment cards, YAY Moments CEO and co-founder Ari Steinarsson says that YAY Moments has been offering gift cards with unique codes, but with the introduction of payment cards, the company aims to make even easier for users to use their gift cards. Steinarsson explains that with this new method users will be able to make payments in any store or online, just like with any other payment card. According to him, the payment card functionality will soon be available on the YAY Moments app, offering a seamless experience to all users.
CEO and co-founder of YAY Moments, Ari Steinarsson
“The main goal is to simplify the process of using gift cards in online purchases and allow users to add additional funds to the card if they want to purchase beyond the value of the gift card. A frequent challenge with gift cards, especially for online purchases, is the limited options for splitting payments or using them for transactions that exceed the value of the gift card. By allowing users to load additional funds onto the gift card, we eliminate the problem of leaving unused amounts on gift cards, marking a significant step forward in the industry,” said Ari Steinarsson, CEO of YAY Moments.
Steinarsson explains that YAY Moments has recently gained traction and expanded into new markets, including Canada and the Republic of Ireland, as well as other countries in Scandinavia. Note that one of the amazing features of the YAY Moments payment card system is the real-time tracking of all gift cards in the YAY Moments app. According to him, unlike traditional gift cards issued by banks and retailers where users receive separate physical cards for each voucher, YAY Moments’ innovative solution aggregates all gift cards within the app, meaning users they can immediately see the combined value of their gift cards and use the payment card to spend them in one fell swoop, both in-store and online.
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On the modalities, Steinarsson points out that all greetings and personalized messages associated with the gift cards will remain accessible in the app, allowing users to cherish their heartfelt feelings even after using the gift cards.
“Our approach is unique in the market and we haven’t seen any other company do it like us,” he says.
AS HURRY Moments prepares to enter the Canadian and European markets, Steinarsson highlights the scalability of the brand and the ease of implementing ideas for new markets. He extols the versatility of the payment card and how the ease of use of the YAY Moments payment card solution makes this concept particularly attractive for online shopping experiences.
Media contact:
Name: Ari Steinarsson
Email: Ari@yaymoments.com
