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Fintech Atlas Launches Card and Concierge Services Platform

FinCrypto Staff

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Alec Baldwin and Wife Hilaria

When I talk to hospitality entrepreneur Will Makris, I see him wearing sunglasses and galloping through the streets of New York City, looking warm yet frenetic as if he were always on the move.

Makris, known for the members-only club Zero Bond and the trendy Italian club Lucali, wants me to understand that he loves his credit card from the fintech company Atlas so much that he is an investor in the company and that his business is even tied to Atlas.

“I’ve heard about companies like this 100 times,” Makris said. “But this was such a personalized experience. If you like to eat at the hottest new restaurants and want to have a personalized relationship with the business you’re using, it was such a different experience… Atlas has sent customers to my locations as well. So that’s a win for me, too: It’s not just that I’m a customer, Atlas is actually sending me business now.”

In a tough time for financial technology, Atlas is trying to beat the odds by building a business focused on serving high-net-worth individuals. So far, it’s going strong with traction: Fortune can exclusively report that Atlas has launched its own platform that combines card and concierge services, and the company has a waiting list of more than 30,000 people.

Atlas’s value proposition to its clientele is simple: If you’re Makris or former Google CEO (and Atlas customer) Eric Schmidt, cash back and points are all well and good. But what you really want are affordable pathways to luxury experiences, from sporting events and concerts to Erewhon memberships.

“We’re almost building a marketplace for access,” said Altas founder Patrick Mrozowski. “We’re going to pick the best restaurants, the best hotels, the best events, and we’re going to make it really easy for you to access those things, and it’s going to be so easy that you’re going to pay us for it.”

Well, I probably won’t. But there are about 22 million millionaires in the US (many of whom read this newsletter, I imagine) and that’s who Atlas is going after. What was most interesting to me about Atlas was the economics: this is not a fintech company looking for tens of millions of customers. Most fintechs I cover, at some point in their business plan, often have a quantitative challenge when it comes to customers; while customer acquisition is usually expensive, getting into mass market territory is the economic end game.

Not so with Atlas. Mrozowski tells me that Atlas is generating millions in revenue and that its customer base is particularly strong in New York City. The company hasn’t invested in marketing yet, so customer acquisition so far has been organic. It’s a dynamic that ties into the social nature of the product itself.

“It’s like having a personal concierge in your pocket,” serial entrepreneur and Atlas customer Baruj Avram said in an email. “I often introduce Atlas to friends at dinners booked through Atlas. They see me using my card and are curious.”

Atlas’ backers include Peter Thiel’s Valar Ventures, Day One Ventures, Breyer Capital and YC Continuity. Mrozowski, a serial entrepreneur who sold his first company Crumbs in 2018, says he’s not having trouble finding new venture backers anytime soon. (The firm declined to disclose how much it’s raised to date.)

“We don’t really need to raise that much funding,” he told Term Sheet. “We can get profitable pretty quickly because our growth is organic and the amount of revenue we’re getting from each customer is very substantial.” (To that end, Atlas says its average revenue per user has doubled since the product left beta in 2023, though it declined to share specific numbers.)

It’s almost as if this company has found some kind of cheat code for the fintech business model, because Atlas also manages to sidestep another common fintech problem: when you provide a credit card, people have to pay for your business to function.

“No one has ever missed a balance payment,” Mrozowski said. “When people don’t pay on time, it’s not because they don’t intend to pay, they’re just forgetful.”

And yes, if the idea of ​​a fintech existing to compete with American Express Centurion infuriates some of you, I totally get it. But Atlas is still pursuing one of fintech’s biggest promises: reimagining financial services in a better customer experience. In this case, customers are simply extremely wealthy and occasionally “forgetful.”

Hello from Park City…I couldn’t be more excited to be at my first Fortune Brainstorm Tech! As you read this, I’m probably riding my horse, trying to hang out with New Author Jeremy Kahnor I’m getting ready for my main stage interview with Philip Clark of Thrive Capital and Assaf Rappaport of Wiz. It’s going to be a great interview: Wiz is as they say in talks to be acquired by Alphabet for $23 billion. Find out on our live streaming here.

See you tomorrow,

Allie Garfinkle
On Twitter:
@agarfinks
E-mail: alexandra.garfinkle@fortune.com
Submit a quote for the Term Sheet newsletter Here.

Joe Abrams curated the deals section of today’s newsletter.

This story was originally published on Fortune.com



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We are the editorial team of FinCrypto, where seriousness meets clarity in cryptocurrency analysis. With a robust team of finance and blockchain technology experts, we are dedicated to meticulously exploring complex crypto markets with detailed assessments and an unbiased approach. Our mission is to democratize access to knowledge of emerging financial technologies, ensuring they are understandable and accessible to all. In every article on FinCrypto, we strive to provide content that not only educates, but also empowers our readers, facilitating their integration into the financial digital age.

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Fintech

Lloyds and Nationwide invest in Scottish fintech AI Aveni

FinCrypto Staff

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Lloyds and Nationwide invest in Scottish AI fintech Aveni

Lloyds Banking Group and Nationwide have joined an ÂŁ11m Series A funding round in Scottish artificial intelligence fintech Aveni.

The investment is led by Puma Private Equity with additional participation from Par Equity.

Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.

The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.

Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.

“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”

Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.

“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.

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Fintech

Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

FinCrypto Staff

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Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.

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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.

Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.

“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.

The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.

The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

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Fintech

Rakuten Delays FinTech Business Reorganization to 2025

FinCrypto Staff

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tipranks

Rakuten (Japan:4755) has released an update.

Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.

For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.

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Fintech

White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

FinCrypto Staff

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.

White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.

This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.

By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.

Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.

The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.

Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.

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