News
FCA’s £90,000 rebrand sparks backlash in city
The Financial Conduct Authority (FCA) has been criticized for spending almost £90,000 on a “brand refresh”, a move criticized by City figures as a “total waste of money”.
The £89,622 project, awarded to PR firm MHP Group, aims to redefine the FCA’s brand and proposition, despite the regulator having undergone a rebrand just seven years previously.
Ben Yearsley, co-founder of Fairview Investing, said City AM: “Why do public bodies, especially like the FCA, need to waste money on rebrands? They are not selling to anyone and are already very visible.”
An FCA spokesperson explained that the decision to rebrand was taken “to help ensure we are engaging consumers and businesses in the best possible way to achieve our aim of protecting consumers from harm”.