Fintech
Expanding Business Revenue Streams with a Fintech Podcast

[Editor’s note: I recently appeared on the Podcast Gurus podcast, where I talked about podcasting and how it has impacted our business. My interviewer, Guillaume Jouvencel, penned this article about our discussion.]
The Fintech industry is constantly evolving, and podcasts are a great way for people in the industry to share ideas and build community.
Peter Renton, co-founder and president of Fintech Nexus, discussed Podcast guru from GHA Marketing how podcasting has been instrumental in the expansion of his business since 2013.
Its fintech podcast, initially focused on peer-to-peer lending, now reaches over 225,000 industry professionals annually, providing industry leaders with valuable insights and inspiration.
Evolution of the Fintech podcast
From blog to Fintech podcast
Peter Renton began his blogging journey in 2010, focusing on peer-to-peer lending. The success of his blog and the popularity of his first fintech event inspired him to launch a podcast in 2013.
The podcast offered a new platform to connect with a wider audience and promote its events more effectively.
Key Motivations Behind the Fintech Podcast
Peter had several motivations for starting his podcast:
- Audience coverage: Podcasting was gaining popularity, providing a great way to reach more people and drive traffic to his blog and conferences.
- Revenue Generation: The podcast served as a marketing tool, offering exclusive event discounts and tracking ticket sales, significantly increasing event revenue.
- Global impact: By targeting international listeners, especially in the UK and China, Peter has broadened the reach and influence of his podcast.
Types of events and business models
Expansion of the event offering
Initially, Peter’s events were one-day in-person meetings focused on online lending. As his podcast audience grew, he also expanded to international events in London and China.
Promotion through his blog increased ticket sales and sponsorships, solidifying the financial success of his events.
Maintain consistency and growth
To ensure consistent audience engagement, Peter created blog posts for each podcast episode.
This strategy improved SEO, making its content more discoverable and attracting new sponsors. His blog posts remain among the most viewed on his site.
Challenges and evolution in a Fintech podcast
Overcome the first challenges
Maintaining a podcast requires consistency and resource management. In the early stages, producing episodes regularly while also managing other business responsibilities was challenging for Peter.
However, its commitment to quality and strategic guest selection have helped it stand out in a crowded market.
Adapting to Competition in the Fintech Industry
As the fintech podcast space has grown, Peter has diversified his content beyond peer-to-peer lending to cover broader topics like payments and fraud. This adaptation has kept his podcast relevant and engaging.
Economic dynamics of live events and webinars
Take advantage of in-person events
Live fintech events generate revenue primarily through ticket sales and sponsorships.
High ticket prices and lucrative sponsorship packages, such as show space and track sponsorships, contribute to strong profit margins.
Transition to webinars
Webinars have become essential for digital engagement and revenue generation.
By offering sponsors a certain number of guaranteed leads, webinars offer significant earning opportunities. This shift to digital has become crucial, especially during the pandemic.
Strategic pricing and lead evaluation
Set the right price
Accurately evaluating webinar leads is essential to optimizing revenue.
In high-value industries such as corporate treasury, higher initial prices reflect the premium nature of the information offered. Strategic discounts help stimulate demand without devaluing the service.
Leverage lead generation
An effective email list is essential for getting guaranteed lead numbers.
Additionally, incorporating paid advertising helps ensure that sponsors receive the expected value from their investment, thus maximizing earning potential.
Conclusion
Peter Renton’s fintech podcast exemplifies how digital media can drive business growth.
By leveraging podcasting for SEO, promoting events and generating leads, Peter has created a sustainable revenue model.
Its strategic approach to pricing and content adaptation ensures continued relevance and success in the ever-evolving fintech landscape.
Fintech
Lloyds and Nationwide invest in Scottish fintech AI Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.
The investment is led by Puma Private Equity with additional participation from Par Equity.
Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.
The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.
Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.
“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”
Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.
“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.
Fintech
Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.
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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.
Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.
“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.
The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.
The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
Fintech
Rakuten Delays FinTech Business Reorganization to 2025

Rakuten (Japan:4755) has released an update.
Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.
For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.
Fintech
White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.
This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.
By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.
Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.
The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.
Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.
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