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Comcast will partner with Netflix and Apple TV+
Consumers will soon have access to another streaming package. Comcast (CMCSA) CEO Brian Roberts said Tuesday that later this month, the company will launch a new offering that combines its Peacock platform, Netflix (NFLX) and Apple TV+ (AAPL).
The new package, known as StreamSaver, will be available to customers of Comcast’s broadband internet service, executive MoffettNathanson revealed at a conference.
“These three products will be significantly reduced in price relative to anything on the market today and will be available to all of our customers,” Roberts said. Exact pricing details will be announced at a later date.
“We have been successfully and creatively grouping videos for 60 years,” he added. “This is the latest iteration of that and I think it’s going to be a pretty compelling package.”
The developments come as media companies face pressure from investors to scale their streaming services and achieve profitability. At the same time, companies increasingly face competition from tech giants like Amazon (AMZN) and YouTube (Google, GOOG), that are devouring streaming offers.
On average, U.S. consumers subscribe to four streaming services and spend about $61 per month on them, according to the latest Digital Media Trends report from Deloitte. This means fewer opportunities for streamers to retain loyal subscribers over time.
The concept of grouping is not new. Companies in the sector have been doing this with their own services for years. Apple, for example, offers Apple One, which combines Apple TV+ with other services like Apple Music and Apple Arcade. The package was launched globally in late 2020.
Disney, which also offers a bundle with Disney+, Hulu and ESPN+, officially began its domestic release of a one-app experience late last year that incorporates content from Hulu via Disney+ – a similar play to Paramount’s Showtime combination as well as the integration of HBO Max and Discovery+who merged their respective services last year.
The move towards partnerships between competing media companieshowever, it has gained momentum recently.
Last week, Warner Bros. Discovery (WBD) and Disney (DIS) announced a new streaming package which will bring together the Disney+, Hulu and Max streaming services, with a launch date set for this summer in the US.
Earlier this year, Warner Bros. announced a sports streaming partnership with Disney’s ESPN and Fox (FOXA), set to debut this fall. And in December, WBD partnered with Netflix in a $10 ad-supported package offered by Verizon (VZ).
The story continues
The NBC and Comcast logos are displayed atop 30 Rockefeller Plaza, formerly known as the GE Building, in midtown Manhattan, New York, on July 1, 2015. REUTERS/Brendan McDermid/File Photo (REUTERS/Reuters )
Alexandra Canal is a senior reporter at Yahoo Finance. Follow her on X @allie_canal, linkedin, and email her at alexandra.canal@yahoofinance.com.
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