Fintech
Banco Sabadell improves customer experience with QXscore by UserTesting – FF News

User TestSaaS leader in experience research and analytics, has announced its collaboration with Bank of Sabadell, S.A.., marking the establishment of the UserTesting QXscoreⓇ as the bank’s benchmark for digital quality and satisfaction. The bank now mandates a minimum QXscore of 85 for its digital offerings prior to their release to the market. Setting this benchmark allows the bank to quantify how its competitors stack up against the solution it is trying to test or launch.
With UserTesting’s end-to-end experience research solution, Banco Sabadell has increased its profitability by ensuring it creates more useful features for its customers, which has led to greater customer adoption and use of its products and services. Banco Sabadell’s online account openings now account for more than half of the bank’s total new accounts.
Banco Sabadell’s dedication to exceptional digital customer experience is evident in its rigorous testing of online features, with over 500 tests performed on UserTesting last year, including usability tests of the account creation flow, login processes, online bill payments and insurance procurement. The bank has established a standard for digital quality assurance: every process must achieve the required QXscore of 85; otherwise, projects cannot move to the next stage of development. Implementing the required QXscore has increased the speed of bringing new products to market by 50 percent.
QXscore uniquely combines attitudinal and behavioral data, providing a holistic view of the digital experience by evaluating aesthetics, usability, loyalty, and trust. This metric enables organizations to translate user experience into a tangible score that correlates with consistent KPIs, empowers data-driven decision making with robust statistical evidence, and facilitates industry benchmarking.
“Our mandate is to develop digital solutions that not only meet the expectations of our customers, but are also in line with the esteemed standards of our bank,” Alex de Feunmayor saidDesignOps Lead and Chapter UX at Banco Sabadell. “UserTesting and QXscore provide us with the critical information needed to truly understand our customers’ preferences, establishing a fact-based standard for decision making. This allows us to make more informed decisions that improve customer service across all platforms.”
“Companies often talk about being customer-centric. While they may know the value of listening to customers, where they often struggle is doing it in a way that allows them to get information quickly and earlier in the design and development process,” said Michelle Huff, CMO of UserTesting“Banco Sabadell’s use of UserTesting with QXscore is a great example of how teams can truly extend human-centered design and create digital experiences that customers love at the speed the market demands, ultimately driving innovation and increasing revenue.”
Fintech
Lloyds and Nationwide invest in Scottish fintech AI Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.
The investment is led by Puma Private Equity with additional participation from Par Equity.
Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.
The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.
Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.
“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”
Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.
“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.
Fintech
Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.
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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.
Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.
“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.
The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.
The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
Fintech
Rakuten Delays FinTech Business Reorganization to 2025

Rakuten (Japan:4755) has released an update.
Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.
For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.
Fintech
White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.
This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.
By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.
Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.
The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.
Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.
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