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Fintech company YAY Moments introduces payment cards to enhance the gift card experience

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Fintech company YAY Moments introduces payment cards to enhance the gift card experience

Fintech company YAY Moments announces the launch of payment cards, following the success of its gift card innovation.

Reykjavik, Iceland, June 11, 2024 (GLOBE NEWSWIRE) — Fintech companies, HURRY Moments, has launched its new payment cards, designed to promote and improve the use of gift cards by its users. YAY Moments is an Icelandic fintech company that produces payment vouchers and gift cards. The company is also known for managing the Icelandic government’s Travel Gift program during the 2020 COVID experience.

The Icelandic government has given the nation gift vouchers to spend on tourism, a move aimed at helping Iceland’s tourism sector survive the pandemic. To this end, the government distributed travel vouchers worth ISK 5,000 (about $40) to people with legal residency in Iceland, born in 2002 and before.

Speaking about the launch of new payment cards, YAY Moments CEO and co-founder Ari Steinarsson says that YAY Moments has been offering gift cards with unique codes, but with the introduction of payment cards, the company aims to make even easier for users to use their gift cards. Steinarsson explains that with this new method users will be able to make payments in any store or online, just like with any other payment card. According to him, the payment card functionality will soon be available on the YAY Moments app, offering a seamless experience to all users.

CEO and co-founder of YAY Moments, Ari Steinarsson

“The main goal is to simplify the process of using gift cards in online purchases and allow users to add additional funds to the card if they want to purchase beyond the value of the gift card. A frequent challenge with gift cards, especially for online purchases, is the limited options for splitting payments or using them for transactions that exceed the value of the gift card. By allowing users to load additional funds onto the gift card, we eliminate the problem of leaving unused amounts on gift cards, marking a significant step forward in the industry,” said Ari Steinarsson, CEO of YAY Moments.

Steinarsson explains that YAY Moments has recently gained traction and expanded into new markets, including Canada and the Republic of Ireland, as well as other countries in Scandinavia. Note that one of the amazing features of the YAY Moments payment card system is the real-time tracking of all gift cards in the YAY Moments app. According to him, unlike traditional gift cards issued by banks and retailers where users receive separate physical cards for each voucher, YAY Moments’ innovative solution aggregates all gift cards within the app, meaning users they can immediately see the combined value of their gift cards and use the payment card to spend them in one fell swoop, both in-store and online.

The story continues

On the modalities, Steinarsson points out that all greetings and personalized messages associated with the gift cards will remain accessible in the app, allowing users to cherish their heartfelt feelings even after using the gift cards.

“Our approach is unique in the market and we haven’t seen any other company do it like us,” he says.

AS HURRY Moments prepares to enter the Canadian and European markets, Steinarsson highlights the scalability of the brand and the ease of implementing ideas for new markets. He extols the versatility of the payment card and how the ease of use of the YAY Moments payment card solution makes this concept particularly attractive for online shopping experiences.

Media contact:

Name: Ari Steinarsson

Email: Ari@yaymoments.com



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Lloyds and Nationwide invest in Scottish fintech AI Aveni

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Lloyds and Nationwide invest in Scottish AI fintech Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.

The investment is led by Puma Private Equity with additional participation from Par Equity.

Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.

The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.

Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.

“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”

Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.

“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.

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Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

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Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.

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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.

Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.

“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.

The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.

The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

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Rakuten Delays FinTech Business Reorganization to 2025

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Rakuten (Japan:4755) has released an update.

Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.

For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.

White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.

This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.

By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.

Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.

The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.

Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.

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