Fintech
Understanding the financial mindset of fintech pioneers

A new report from Visa takes a deeper dive into what they call “fintech-forward” consumers, who embrace diverse platforms, apps and innovative payment methods for financial management.
THE How digital maturity shapes consumer financial behavior The report, in collaboration with polling firm Ipsos, examined six individuals representing different financial mindsets. The richest and most open to new experiences are defined as “fintech pioneers”. This group not only tends to be wealthier, but also seeks innovative payment methods to obtain rewards and benefits that support a lavish lifestyle. For financial institutions aiming to engage this audience, the key is to identify and reach them on their terms.
The noteworthy attitude of this group is that 81% prefer to try new forms of payment. More than half of them have a digital wallet, while only 15% have a credit card. Their willingness to experiment with their finances is further demonstrated by the fact that 30% own cryptocurrency and 10% have a cross-border account, highlighting areas where innovative fintechs can find opportunities to connect with them.
Advantages, not conveniences
Fintech pioneers prioritize benefits over convenience. They average eight accounts across checking, savings and investments, seeking rewards rather than ease of use. It is normal for them to have current accounts at various financial institutions.
Not only is this group the richest of the six identified characters, but they are also the most likely to travel and spend indulgently on themselves. The top reason they use new fintech products is to earn rewards and points, followed by “less likely to have technical issues.” This contrasts with other groups that cite benefits such as “faster” or “easier to use.”
Non-traditional sources of information
Reaching these people requires a targeted approach. They live their lives online, listing “social media influencers” and “Google/Yahoo finance” as their main sources of information. Significantly, they do not list TV, newspapers, financial advisors, or even family and friends as reliable sources.
Visa provided a simulated profile of the ultimate fintech pioneer. “I rely on apps and mobile wallets to make purchases and arrange automatic payments for monthly bills,” the character said. “I find traditional savings accounts too accessible, which causes me to run out of them quickly. Therefore, I prefer financial products and services that offer speed and convenience but do not allow me to easily withdraw funds, which keeps my savings safe…. I see money as the means to afford the lifestyle I aspire to.”
Fintech
Lloyds and Nationwide invest in Scottish fintech AI Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.
The investment is led by Puma Private Equity with additional participation from Par Equity.
Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.
The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.
Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.
“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”
Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.
“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.
Fintech
Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.
Improve your technology skills with high-value skills courses
IIT Delhi | Data Science and Machine Learning Certificate Program | Visit |
Indian School of Economics | ISB Product Management | Visit |
MIT xPRO | MIT Technology Leadership and Innovation | Visit |
White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.
Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.
“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.
The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.
The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
Fintech
Rakuten Delays FinTech Business Reorganization to 2025

Rakuten (Japan:4755) has released an update.
Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.
For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.
Fintech
White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.
This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.
By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.
Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.
The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.
Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.
-
DeFi9 months ago
Switchboard Revolutionizes DeFi with New Oracle Aggregator
-
DeFi11 months ago
👀 Lido prepares its response to the recovery boom
-
News9 months ago
Latest Business News Live Updates Today, July 11, 2024
-
DeFi9 months ago
Is Zypto Wallet a Reliable Choice for DeFi Users?
-
Fintech9 months ago
FinTech LIVE New York: Mastercard and the Power of Partnership
-
DeFi9 months ago
Ethena downplays danger of letting traders use USDe to back risky bets – DL News
-
Fintech11 months ago
Fintech unicorn Zeta launches credit as a UPI-linked service for banks
-
News11 months ago
Salesforce Q1 2025 Earnings Report (CRM)
-
Fintech11 months ago
121 Top Fintech Companies & Startups To Know In 2024
-
ETFs11 months ago
Gold ETFs see first outing after March 2023 at ₹396 cr on profit booking
-
Videos11 months ago
“We will enter the ‘banana zone’ in 2 WEEKS! Cryptocurrency prices will quadruple!” – Raoul Pal
-
Videos11 months ago
“BlackRock HAS UNLEASHED a massive multi-trillion monster” – Lyn Alden and Eric Balchunas