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Trends and Facts on Newspapers | State of the News Media

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Trends and Facts on Newspapers | State of the News Media

Newspapers are a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, and their website audience traffic has begun to decline as well. Explore the patterns and longitudinal data of U.S. newspapers below.

Audience

In 2022, estimated total U.S. daily newspaper circulation (print and digital combined) was 20.9 million for both weekday and Sunday, down 8% and 10% respectively from 2021.

Total estimated circulation of U.S. daily newspapers

Total circulation of U.S. daily newspapers

YearWeekdaySundayWeekday (estimated)Sunday (estimated)
1940 41,132,000 32,371,000    
1945 48,384,000 39,860,000    
1946 50,928,000 43,665,000    
1947 51,673,000 45,151,000    
1948 52,285,000 46,308,000    
1949 52,846,000 46,399,000    
1950 53,829,000 46,582,000    
1951 54,018,000 46,279,000    
1952 53,951,000 46,210,000    
1953 54,472,000 45,949,000    
1954 55,072,000 46,176,000    
1955 56,147,000 46,448,000    
1956 57,102,000 47,162,000    
1957 57,805,000 47,044,000    
1958 57,418,000 46,955,000    
1959 58,300,000 47,848,000    
1960 58,882,000 47,699,000    
1961 59,261,000 48,216,000    
1962 59,849,000 48,888,000    
1963 58,905,000 46,830,000    
1964 60,412,000 48,383,000    
1965 60,358,000 48,600,000    
1966 61,397,000 49,282,000    
1967 61,561,000 49,224,000    
1968 62,535,000 49,693,000    
1969 62,060,000 49,675,000    
1970 62,108,000 49,217,000    
1971 62,231,000 49,665,000    
1972 62,510,000 50,001,000    
1973 63,147,000 51,717,000    
1974 61,877,000 51,679,000    
1975 60,655,000 51,096,000    
1976 60,977,000 51,565,000    
1977 61,495,000 52,429,000    
1978 61,990,000 53,990,000    
1979 62,223,000 54,380,000    
1980 62,202,000 54,676,000    
1981 61,431,000 55,180,000    
1982 62,487,000 56,261,000    
1983 62,645,000 56,747,000    
1984 63,340,000 57,574,000    
1985 62,766,000 58,826,000    
1986 62,502,000 58,925,000    
1987 62,826,000 60,112,000    
1988 62,695,000 61,474,000    
1989 62,649,000 62,008,000    
1990 62,328,000 62,635,000    
1991 60,687,000 62,068,000    
1992 60,164,000 62,160,000    
1993 59,812,000 62,566,000    
1994 59,305,000 62,295,000    
1995 58,193,000 61,229,000    
1996 56,983,000 60,798,000    
1997 56,728,000 60,486,000    
1998 56,182,000 60,066,000    
1999 55,979,000 59,894,000    
2000 55,773,000 59,421,000    
2001 55,578,000 59,090,000    
2002 55,186,000 58,780,000    
2003 55,185,000 58,495,000    
2004 54,626,000 57,754,000    
2005 53,345,000 55,270,000    
2006 52,329,000 53,179,000    
2007 50,742,000 51,246,000    
2008 48,597,000 49,115,000    
2009 45,653,000 46,164,000    
2010    
2011 44,421,000 48,510,000    
2012 43,433,000 44,821,000    
2013 40,712,000 43,292,000    
2014 40,420,000 42,751,000    
2015     37,711,860 40,955,458
2016     34,657,199 37,801,888
2017     30,948,419 33,971,695
2018     28,554,137 30,817,351
2019     25,952,584 27,389,866
2020     24,299,333 25,785,036
2021 22,697,243 23,351,326
2022 20,943,023 20,943,889

Note: To determine totals for 2015 onward, researchers analyzed the year-over-year change in total weekday and Sunday circulation using AAM data and applied these percent changes to the previous year’s total. Only those daily U.S. newspapers that report to AAM are included. Affiliated publications are not included in the analysis. Weekday circulation only includes those publications reporting a Monday-Friday average. Comparisons are either between the three-month averages for the period ending Dec. 31 of the given year and the same period of the previous year (2015-2019), the six-month period ending Sept. 30 and the three-month period ending Sept. 30 of the previous year (2020), or the six-month period ending Sept. 30 of the given year and the same period of the previous year (2021-2022).

Source: Editor & Publisher (through 2014); estimate based on Pew Research Center analysis of Alliance for Audited Media data (2015-2022).

PEW RESEARCH CENTER

ChartDataShare

(Note that the Alliance for Audited Media (AAM), the source of this circulation data and the group that audits the circulation figures of many of the largest North American newspapers and other publications, changed their reporting period in 2020 from a three-month period to a six-month period. Additional details about how the circulation estimate is calculated can be found in the methodological note below.)

Within this total circulation figure, weekday print circulation decreased 13% and Sunday print circulation decreased 16% from the previous year.

Digital circulation is more difficult to gauge. Using only the AAM data, digital circulation in 2022 is projected to have remained relatively stable. But three of the highest-circulation daily papers in the U.S. – The New York Times, The Wall Street Journal and The Washington Post – have in recent years not fully reported their digital circulation to AAM. The Times and the Journal provide data on digital subscriptions in publicly available reports, but since this is not the same as circulation and may not be counted under the same rules used by AAM, these independently produced figures cannot easily be merged with the AAM data. If these independently produced figures were included with the AAM data in both 2021 and 2022, weekday digital circulation would have risen sharply, by 22%.

Estimated newspaper circulation using two different data sources

Total weekday circulation of U.S. daily newspapers using data from …

DateAAM onlyNYT/WSJ subscriptions plus AAM
2016 34,657,199 34,657,199
2017 30,948,419 33,291,558
2018 28,554,137 32,961,320
2019 25,952,584 32,359,455
2020 24,299,333 35,644,533
2021 22,697,243 38,216,679
2022 20,943,023 42,972,898

Note: Researchers analyzed the year-over-year change in total weekday circulation using AAM data and applied these percent changes to the previous year’s total. Only those daily U.S. newspapers that report to AAM are included. Affiliated publications are not included in the analysis. Weekday circulation only includes those publications reporting a Monday-Friday average. Comparisons are either between the three-month averages for the period ending Dec. 31 of the given year and the same period of the previous year (2016-2019), the six-month period ending Sept. 30 and the three-month period ending Sept. 30 of the previous year (2020), or the six-month period ending Sept. 30 of the given year and the same period of the previous year (2021-2022).

Source: Estimate based on Pew Research Center analysis of Alliance for Audited Media data and subscription data from SEC filings and audited reports.

PEW RESEARCH CENTER

ChartDataShare

The addition of these figures also changes the overall picture for combined print and digital circulation. Before 2020, including these subscription numbers with the AAM circulation data would not have changed the overall circulation picture, as total circulation would still decline. From 2020 onward, however, including the Times’ and the Journal’s digital subscribers reverses the trend. In 2022, total weekday circulation would rise by 12% – not fall by 8%, as is the case when looking strictly at the AAM data. For comparison, the chart above shows estimated total weekday circulation using just the AAM data and when the digital subscriber numbers from the Times and Journal are included over the past seven years. For more details on how this affects our estimates and conclusions, read this post from 2020 on our Decoded blog.

Unique visitors of newspaper websites

Average monthly unique visitors to the top 50 U.S. newspapers by circulation

Year (Q4)Average monthly unique visitors
2014 8,233,544
2015 9,709,071
2016 11,734,536
2017 11,527,744
2018 11,600,124
2019 12,149,197
2020 13,866,542
2021 11,119,111
2022 8,839,848

Note: For each year, the average traffic for each website for October/November/December was calculated; the data point represents the overall average of those numbers. Analysis is of the top 49 newspapers by average Sunday circulation for Q3 2015-2019 and the six-month period ending Sept. 30 for 2020 onward, according to Alliance for Audited Media data, with the addition of The Wall Street Journal. For each newspaper, the Comscore entity matching its homepage URL was analyzed.

Source: Comscore Media Metrix® Multi-Platform, US, Unique Visitors, October-December 2014-2022.

PEW RESEARCH CENTER

ChartDataShare

Gauging digital audience for the entire newspaper industry is difficult since many daily newspapers do not receive enough traffic to their websites to be measured by Comscore, the data source relied on here. Thus, the figures offered above reflect the top 50 U.S. daily newspapers based on circulation. In the fourth quarter of 2022, there were an average 8.8 million monthly unique visitors (across all devices) for these top 50 newspapers. This is down 20% from 2021, which itself was a 20% decrease from 2020.

(The list of top 50 papers is based on Sunday circulation but includes The Wall Street Journal, which does not report Sunday circulation to AAM. It also includes The Washington Post and The New York Times, which make the top 50 even though they do not fully report their digital circulation to AAM. For more details and the full list of newspapers, read our methodology.)

Visit duration of newspaper websites

Average minutes per visit for the top 50 U.S. newspapers by circulation

Year (Q4)Average minutes per visit
2014 2.59
2015 2.59
2016 2.45
2017 2.44
2018 2.32
2019 2.10
2020 1.82
2021 1.56
2022 1.48

Note: For each year, the average minutes per visit for each website for October/November/December was calculated; the data point represents the overall average of those numbers. Analysis is of the top 49 newspapers by average Sunday circulation for Q3 2015-2019 and the six-month period ending Sept. 30 for 2020 onward, according to Alliance for Audited Media data, with the addition of The Wall Street Journal. For each newspaper, the Comscore entity matching its homepage URL was analyzed.

Source: Comscore Media Metrix® Multi-Platform, US, Average Minutes Per Visit, October-December 2014-2022.

PEW RESEARCH CENTER

ChartDataShare

Average minutes per visit for the top 50 U.S. daily newspapers, based on circulation, was just under 1 minute and 30 seconds in Q4 2022. This represents a 43% decline from when we first began tracking this in Q4 2014, when the average minutes per visit was just over 2 minutes and 30 seconds.

Economics

The total estimated advertising revenue for the newspaper industry in 2022 was $9.8 billion, based on the Center’s analysis of financial statements for publicly traded newspaper companies. This is down 5% from 2021, a slight drop. Total estimated circulation revenue was $11.6 billion, compared with $11.5 billion in 2020.

Estimated advertising and circulation revenue of the newspaper industry

Total revenue of U.S. newspapers (in U.S. dollars)

YearAdvertising ($)Circulation ($)Advertising ($, estimated)Circulation ($, estimated)
1956 3,223,000,000 1,344,492,000    
1957 3,268,000,000 1,373,464,000    
1958 3,176,000,000 1,459,013,000    
1959 3,526,000,000 1,549,576,000    
1960 3,681,000,000 1,604,228,000    
1961 3,601,000,000 1,684,319,000    
1962 3,659,000,000 1,819,840,000    
1963 3,780,000,000 1,901,820,000    
1964 4,120,000,000 1,983,809,000    
1965 4,426,000,000 2,023,090,000    
1966 4,865,000,000 2,109,050,000    
1967 4,910,000,000 2,180,242,000    
1968 5,232,000,000 2,288,215,000    
1969 5,714,000,000 2,425,446,000    
1970 5,704,000,000 2,634,402,000    
1971 6,167,000,000 2,833,320,000    
1972 6,939,000,000 2,929,233,000    
1973 7,481,000,000 3,037,820,000    
1974 7,842,000,000 3,581,733,000    
1975 8,234,000,000 3,921,515,000    
1976 9,618,000,000 4,087,303,000    
1977 10,751,000,000 4,310,236,000    
1978 12,213,000,000 4,534,779,000    
1979 13,863,000,000 4,950,542,000    
1980 14,794,000,000 5,469,589,000    
1981 16,527,000,000 6,206,141,000    
1982 17,694,000,000 6,656,661,000    
1983 20,581,000,000 7,044,098,000    
1984 23,522,000,000 7,368,158,000    
1985 25,170,000,000 7,659,297,000    
1986 26,990,000,000 8,052,148,000    
1987 29,412,000,000 8,399,032,000    
1988 31,197,000,000 8,046,287,000    
1989 32,368,000,000 8,370,324,000    
1990 32,280,000,000      
1991 30,349,000,000 8,697,679,000    
1992 30,639,000,000 9,163,534,000    
1993 31,869,000,000 9,193,802,000    
1994 34,109,000,000 9,443,217,000    
1995 36,092,000,000 9,720,186,000    
1996 38,075,000,000 9,969,240,000    
1997 41,330,000,000 10,065,642,000    
1998 43,925,000,000 10,266,955,000    
1999 46,289,000,000 10,472,294,000    
2000 48,670,000,000 10,540,643,000    
2001 44,305,000,000 10,783,078,000    
2002 44,102,000,000 11,025,896,000    
2003 46,156,000,000 11,224,362,000    
2004 48,244,000,000 10,988,651,000    
2005 49,435,000,000 10,746,901,000    
2006 49,275,402,572 10,548,344,000    
2007 45,375,000,000 10,294,920,096    
2008 37,848,257,630 10,086,956,940    
2009 27,564,000,000 10,066,783,026    
2010 25,837,698,822 10,049,360,689    
2011 27,078,473,864 9,989,064,525    
2012 25,316,461,215 10,448,561,493    
2013     23,587,097,435 10,641,662,892
2014     22,077,809,951 10,744,324,061
2015     20,362,238,293 10,870,292,720
2016     18,274,943,567 10,910,460,499
2017     16,476,453,084 11,211,011,020
2018     14,346,024,182 10,995,341,920
2019     12,864,064,241 11,016,643,128
2020     9,601,389,155 11,053,729,516
2021 10,264,430,205 11,524,949,565
2022 9,760,830,024 11,606,129,049

Source: News Media Alliance, formerly Newspaper Association of America (through 2012); Pew Research Center analysis of year-end SEC filings of publicly traded newspaper companies (2013-2022).

PEW RESEARCH CENTER

ChartDataShare

In the chart above, data through 2012 comes from the trade group formerly known as the Newspaper Association of America (NAA), now known as the News Media Alliance (NMA). Data from 2013 onward is based on the Center’s analysis of financial statements from publicly traded U.S. newspaper companies, which in 2022 numbered four and accounted for about 300 U.S. daily newspapers, from large national papers to midsize metro dailies and local papers.

From 2013 onward, the year-over-year percentage change in advertising and circulation revenue for these companies is calculated and then applied to the previous year’s revenue totals as reported by the NMA/NAA. In testing this method, changes from 2006 through 2012 generally matched those as reported by the NMA/NAA; for more details, read our 2016 report.

Share of newspaper advertising revenue coming from digital advertising

% of newspaper companies’ advertising revenue coming from digital advertising

YearAdvertising revenue coming from digital advertising
2011 17%
2012 19%
2013 20%
2014 21%
2015 25%
2016 29%
2017 31%
2018 35%
2019 35%
2020 39%
2021 45%
2022 48%

Source: Pew Research Center analysis of year-end SEC filings for publicly traded newspaper companies that break out digital advertising revenue for each year.

PEW RESEARCH CENTER

ChartDataShare

Digital advertising accounted for 48% of newspaper advertising revenue in 2022, based on this analysis of publicly traded newspaper companies. This follows a steady increase from 17% in 2011, the first year it was possible to perform this analysis.

Methodological note

In this fact sheet, circulation data through 2014 is from Editor & Publisher, which was published on the website of the News Media Alliance (NMA), known at the time as the Newspaper Association of America (NAA). The NMA no longer supplies this data, so the Center determined the year-over-year change in total circulation for those daily U.S. newspapers that report to the Alliance for Audited Media and meet certain criteria. This percentage change was then applied to the total circulation from the prior year – thus the use of the term “estimated total circulation.” This technique is also used to create the revenue estimates, using the financial statements of publicly traded newspaper companies as the data source.

Find out more

This fact sheet was compiled by Research Assistants Sarah Naseer and Christopher St. Aubin.

Read the methodology.

Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This is the latest report in Pew Research Center’s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. and James L. Knight Foundation.

Find more in-depth explorations of U.S. newspapers by following the links below:

Source

We are the editorial team of FinCrypto, where seriousness meets clarity in cryptocurrency analysis. With a robust team of finance and blockchain technology experts, we are dedicated to meticulously exploring complex crypto markets with detailed assessments and an unbiased approach. Our mission is to democratize access to knowledge of emerging financial technologies, ensuring they are understandable and accessible to all. In every article on FinCrypto, we strive to provide content that not only educates, but also empowers our readers, facilitating their integration into the financial digital age.

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Breakfast on Wall Street: The Week Ahead

FinCrypto Staff

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Wall Street Breakfast profile picture

The spotlight next week will shift somewhat to the Federal Reserve’s second-quarter earnings season and monetary policy. Market watchers will be treated to results from several major names, including Dow 30 components Goldman Sachs (GS), UnitedHealth (UNH), Johnson & Johnson (JNJ) and American Express (AXP), along with streaming giant Netflix (NFLX).

The Fed will still attract some attention as investors will be eager to hear from a packed lineup of central bank speakers just before the policy meeting lockout period.

In terms of the economic calendar, after fifteen days of labor market and inflation indicators, activity data will gain momentum in the form of the latest retail sales and industrial production reports.

Earnings Highlight: Monday, July 15 – Goldman Sachs (GS) and BlackRock (Black). See the full earnings calendar.

Earnings Highlight: Tuesday, July 16 – UnitedHealth (UNH), Bank of America (BAC), Progressive (PGR), Morgan Stanley (IN), PNC Financial (PNC) and JB Hunt Transport (JBHT). See the full earnings calendar.

Earnings Highlight: Wednesday, July 17 – Johnson & Johnson (JNJ), US Bancorp (USB), Morgan Children (KMI), United Airlines (UAL) and Ally Financial (ALLY). See the full earnings calendar.

Earnings Highlight: Thursday, July 18 – Netflix (NFLX), Abbott Laboratories (ABT), Black stone (BX), Domino’s pizza (ZDP) and Taiwan Semiconductor Manufacturing (TSM). See the full earnings calendar.

Earnings Highlight: Friday, July 19 – American Express (AXP), Halliburton (THANKS) and Travelers (VRT (return to recoverable value)) See the full earnings calendar.

IPO Observation: Hospital and healthcare clinic operator Ardent Health Partners (TARDT), insurance service provider Twfg (TWFG) and the biotechnology company Lirum Therapeutics (LRTX) are expected to price their IPOs and begin trading next week. The analyst quiet period ends at Rectitude (RECT) to free up analysts to publish ratings.

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Trump shooting: Gold could hit record high, dollar and cryptocurrencies set to jump

FinCrypto Staff

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Police cars outside the residence of Thomas Matthew Crooks, the alleged shooter at a Trump rally on Saturday, investigate the area in Pennsylvania. In the aftermath of the incident, one rally attendee was killed, two rally attendees are in critical condition and Donald Trump suffered a non-fatal gunshot wound. The shooter is dead after being killed by the United States Secret Service. (Photo by Kyle Mazza/Anadolu via Getty Images)

Police cars outside the residence of Thomas Matthew Crooks, the suspected shooter at a Trump rally on Saturday, investigate the area in Pennsylvania. Following the incident, one rally attendee was killed, two rally attendees are in critical condition and Donald Trump suffered a non-fatal gunshot wound. The shooter is dead after being shot dead by the United States Secret Service. (Photo by Kyle Mazza/Anadolu via Getty Images)

Investors will initially favor traditional safe-haven assets and may lean toward trades more closely tied to former President Donald Trump’s chances of winning the White House after he survived an assassination attempt, according to market watchers.

“There will undoubtedly be some protectionist or safe-haven flows into Asia early this morning,” said Nick Twidale, chief market analyst at ATFX Global Markets. “I suspect gold could test all-time highs, we’ll see the yen being bought and the dollar, and flows into Treasuries as well.”

Early market commentary suggested Trump’s shooting at a rally in Pennsylvania on Saturday could also prompt traders to increase his likelihood of success in the November election. His support for looser fiscal policy and higher tariffs is generally seen as likely to benefit the dollar and weaken Treasuries.

An indicator of market sentiment heading into the weekend: Bitcoin surged above $60,000, likely reflecting Trump’s pro-crypto stance.

Other assets positively linked to the so-called Trump trade include stocks of energy companies, private prisons, credit card companies and health insurers.

Traders will also be closely watching market measures of expected volatility on Monday, such as those in the tariff-sensitive Chinese yuan and Mexican peso, which have begun to price in the U.S. vote.

Trump said he was shot in the right ear after a shooting at his rally. His campaign said in a statement that he was “fine” after the incident, which prompted him to rush off the stage.

“Currencies will be the first major market on Monday in Asia to react to the weekend’s shots. There’s potential for extra volatility, and getting a clear reading could be especially difficult because liquidity will be hurt by Japan’s national holiday,” said Garfield Reynolds, Asia team leader for Bloomberg Markets Live.

Strategists had already expected a volatile run-up to the election, particularly as Democrats are still agonizing over President Joe Biden’s candidacy after his poor performance in last month’s debate raised questions about his age. Investors were also grappling with the possibility that the election could end in a drawn-out dispute or political violence.

But there is little precedent for events like those in Pennsylvania. When President Ronald Reagan was shot four decades ago, the stock market plunged before closing early. The next day, March 31, 1981, the S&P 500 rose more than 1% and benchmark 10-year Treasury yields fell 9 basis points to 13.13%, according to data compiled by Bloomberg.

Bond investors should pay particular attention as the attack is likely to boost Trump’s election chances and ultimately lead to concerns about the fiscal outlook, according to Marko Papic, chief strategist at California-based BCA Research Inc.

“The bond market must at some point become aware of President Trump’s greater chances of winning the White House than any of his rivals,” Papic wrote. “And I continue to believe that as his chances increase, so too must the likelihood of a bond market revolt.”

Kyle Rodda, senior financial markets analyst at Capital.com, said he was seeing client flows into Bitcoin and gold following the shooting.

“This news marks a turning point in American policy norms,” he said. “For markets, it means safe-haven trades, but more tilted toward non-traditional safe-havens.”

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Latest Business News Live Updates Today, July 11, 2024

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Latest Business News Live Updates Today, July 11, 2024

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Jio Financial share price: Should you buy this Reliance group stock on Monday ahead of Q1 FY2024 results?

FinCrypto Staff

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Jio Financial share price: Should you buy this Reliance group stock on Monday ahead of Q1 FY2024 results?

Q1 2024 Results: Jio Financial Share Price will be in focus on Monday as the Reliance Group company has a fixed board meeting on July 15, 2024 to consider and approve the company’s unaudited standalone and consolidated financial results. Trust Group company informed about the Q1 2024 Results date on Wednesday last week via an exchange filing. According to stock market experts, Jio Financial Services Limited is poised to deliver impressive Q1 results for FY25 on solid operating income. They have forecast a healthy QoQ PAT for the company in Q1 FY25.

Jio Financial Services News

Speaking on the Jio Financial Services Q1 2024 results, Manish Chowdhury, Head of Research, StoxBox, said, “We believe Jio Financial Services is poised to deliver impressive results in Q1FY25 aided by its operating income, which is likely to show robust growth driven by strong investment income, which in turn should lead to healthy PAT growth on a sequential basis. Jio Financial Services continues to make strategic moves such as launching digital products and expanding its ecosystem, with a clear focus on future growth. The company has announced plans to introduce products for lending against stocks and mutual funds, leveraging Jio’s large user base, which could be a significant growth driver in the coming quarters.”

“Furthermore, with the NBFC receiving RBI approval to become a primary investment company, Jio Financial Services is well-positioned to unlock value from its investments. Overall, we expect the company to report robust numbers in the upcoming quarter,” the StoxBox expert added.

Jio Financial Stock Target Price

Speaking about the technical outlook of Jio Financial share price, Ganesh Dongre, Senior Manager, Technical Research at Anand Rathi, said, “Jio Financial Services share price is poised to make a fresh high at the ₹260 apiece level. If the stock breaks above this mark, the Reliance Group stock could make a fresh high by touching the ₹290-₹295 zone. Hence, those with Jio Finance stock in their portfolio are advised to stick to the script by keeping a stop loss at ₹205. If the stock breaks above ₹260 decisively, then one can upgrade the stop loss at ₹240 for the near-term target of ₹295.”

On the advice to new buyers regarding Jio Financial stock, Ganesh Dongre said, “New buyers are advised to wait for the breakout. Once the stock breaks above ₹260, one can buy this Reliance Group stock at the short term target of ₹295, keeping a stop loss of ₹240 apiece.”

Disclaimer: The views and recommendations made above are those of individual analysts or brokerage firms, and not of Mint. Investors are advised to consult with certified experts before making any investment decisions.

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