Fintech
Trend: The disruption of banking as a service will stabilize

One of the themes of PYMNTS’ monthly “What’s Next in Payments” series is that the Banking-as-a-Service (BaaS) model is under pressure right now.
Synapses declared failureWhile Evolve Bank and Trust was released to cease and desist orderwhich in part requires the company to obtain approval from the Federal Reserve to start new FinTech partnerships.
Incoming payments Director General of Revenue Lidia Inboden told PYMNTS in an interview that the BaaS industry may be going through a period of upheaval, but there is long-lasting staying power. Inboden’s view is that while Synapse does not represent a systemic shutdown of BaaS, it also does not represent a one-off event, but rather a confluence of several scenarios that shed light on a bigger picture.
“These incidents highlight the vulnerabilities of different business models,” he said for the “What’s Next in Payments” series on BaaS.
Regulators are just now creating additional frameworks governing how FinTechs – and partnerships with financial institutions – should be governed, he said.
A purge of at least some players is looming, Inboden said. The models that have traditionally been in place – the commoditization of bank paper, the disintermediation of the bank from the FinTech program, which she called the “consumer marketing arm… that’s where we’re starting to see things break down.”
Just a few years ago, in the early days of BaaS, there were perhaps half a dozen sponsor banks focused on moving money and issuing cards. We’re at over 30 sponsoring banks and 76% of banks now say some form of FinTech partnership is where they see their future growth.
As a result, more and more companies are moving, or should be moving, towards a direct business model.
These are the relationships, he said, “where FinTechs have direct relationships with financial intermediaries who hold consumer funds. I also think that the commingling of consumer funds within these technology platforms needs to stop and that more one-to-one correlation between the FinTech program and the financial institution is needed.”
Advantages of direct relationships
The direct relationships, Inboden said, make it a little easier to examine FinTechs more thoroughly through the various lenses of anti-money laundering and other compliance programs, along with the third- and fourth-party relationships that occur in the FinTech ecosystem .
“The financial institution must be able to exercise adequate oversight over all downstream partners,” he told PYMNTS.
Direct communications will ensure and shed light on FinTechs’ ability to manage fraud and marketing activities. Likewise, FinTechs can evaluate whether their banking partners have sufficient liquidity and capital and what their FinTech Boards and other committees might look like.
“Greater control and oversight of these partnerships is needed – in a two-way way,” he said.
Impact on Open Banking?
Asked by PYMNTS what the impact might be on open banking, Inboden noted that larger financial institutions may avoid sharing data with what they perceive as riskier FinTech partners operating downstream. Early warning does not allow FinTechs or neobanks to access their banking data via API, directly or through resellers. The ultimate impact could be the obstacle to the mobility of money.
“There needs to be some education on the consumer side of the equation,” Inboden said, adding that most consumers don’t read the terms and conditions.
As you said, “there’s no way for the end consumer to know if it’s really a FDIC-insured account.”
To help bridge this gap, digital-first brands will need to communicate more clearly and transparently as FinTechs reclaim their place as the “face” of banking services offerings.
Looking ahead, he said, “as the tea leaves ‘fall,’ I think we will have a better framework to operate [these partnerships] … Banks need a program.”
See more in: banking, Bank as a service, Banks, Digital bank, News Featured, FinTech, Incoming payments, Lidia Inboden, News, partnerships, PIMNTI news, Pymnts TV, regulations, video, What’s next in the Payments series, The future of payments: Banking-as-a-Service 2024
Fintech
Lloyds and Nationwide invest in Scottish fintech AI Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.
The investment is led by Puma Private Equity with additional participation from Par Equity.
Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.
The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.
Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.
“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”
Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.
“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.
Fintech
Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.
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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.
Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.
“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.
The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.
The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
Fintech
Rakuten Delays FinTech Business Reorganization to 2025

Rakuten (Japan:4755) has released an update.
Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.
For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.
Fintech
White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.
This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.
By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.
Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.
The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.
Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.
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