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Shein: The rise and rise of a fashion giant
Image source, Getty Images
Article information
- Author, Daniel Thomas, Lora Jones and Lucy Hooker
- Function, business reporters, BBC News
-
June 7, 2024
The biggest order Michaela, 17, says she has ever placed on Shein was £150, when she bought “over 16 items”.
Like millions of others, she’s a big fan of the ultra-fast fashion giant, mainly because it’s affordable.
She also likes the way YouTube influencers she watches offer Shein discount codes, which makes her “buy more.”
Over the past decade, Shein has gone from being a little-known brand among older shoppers to one of the largest fast fashion retailers in the world.
The China-founded company – which also sells a huge range of beauty and home products – doubled its profits to more than $2 billion (£1.6 billion) last year, earning more than the Swedish fashion group H&M and the British Primark and Next.
Today, it ships to customers in 150 countries around the world.
However, as the company explores a plan to list its shares on the London Stock Exchange, it continues to be dogged by controversy over its environmental impact and Work practices – Including allegations of forced labor in your supply chain.
Michaela is aware of the backlash and is particularly concerned about the amount of plastic Shein uses in its packaging.
But she feels most fashion brands face similar criticism and that “not everyone can afford high-quality clothes.”
“So deep down I feel really bad when I buy things, but at the same time it’s convenient,” she told the BBC.
Image source, Getty Images
Image caption Shein partners with influencers and reality TV stars like Natalia Zoppa to promote the brand
Shein, pronounced “she-in”, was founded in China in 2008 by entrepreneur Xu Yangtian and began selling wedding dresses online.
It has since become a global giant, best known for selling fashionable clothing primarily to a Gen Z customer base.
A big part of the appeal? The price.
The average cost of an item of clothing from the Shein brand is just £7.90, and at any given time it has up to 600,000 items for sale on its online platform, beating out rivals like Zara or Boohoo.
It has also taken on competitors such as Missguided, while Xu Yangtian, who rarely gives interviews, is now considered one of China’s richest men.
The real turning point for the brand came during the pandemic, when online shopping soared and Shein sales soared, says Louise Déglise-Favre of analyst GlobalData.
The company also made smart use of social media, recruiting popular influencers and college students to promote its clothing on TikTok and Instagram.
“The brand’s success coincided with a boom in the use of TikTok in Europe and the US,” says Déglise-Favre. “The Chinese social media platform was very involved in promoting Shein’s ultra-affordable proposition.”
It has attracted buyers by getting pop stars like Rita Ora and Katy Perry to perform at its virtual concerts, but it also attracts a lot of organic user-generated content.
You may well have scrolled past the so-called “haul” videos of young women emptying their newly arrived packages and giving their candid critiques of the site’s crop tops, dresses, or beauty blenders.
‘They keep coming back, shopping’
Shein’s business model is similar to Amazon’s in that it partners with thousands of third-party suppliers – many of them in China, Brazil and Turkey – to manufacture its clothes and then ship them from gigantic warehouses. and centralized.
It also accelerated the “test and repeat” model made famous by other fast fashion giants, including H&M and Zara owner Inditex.
This results in Shein suppliers producing items in small numbers, between 100 and 200 pieces, and then producing more of whatever style is a hit.
The brand can deliver a new item in just 25 days – something that would take other retailers months.
It also uses “gamification” strategies to increase customer engagement on its shopping app, used by millions of people around the world.
Users earn points and discounts for logging in daily, sharing purchases on social media and referring friends.
“This encourages users to repeat such behaviors to earn more rewards and, as a result, they keep coming back, interacting with the app and making purchases,” says Vilma Todri, associate professor at Goizueta Business School at Emory University in the US.
Image source, Getty Images
But the criticism Shein has faced over its operating practices has been difficult to shake.
And these concerns are back in the spotlight, as the Chinese company considers listing its shares in London in a public offering that could value it at around $50 billion.
There are concerns about the environmental impact of mass producing low-cost clothing and the waste it creates.
“We have zero tolerance for forced labor,” Shein told the BBC at the time.
The company has promised to investigate such issues and says it strictly enforces a code of conduct, which all its suppliers must adhere to.
It has also launched a resale platform for shoppers in the US and France to boost its green credentials, whilst claiming that producing clothes in smaller batches means very little material is wasted.
But some say it’s not enough.
Image caption Jess Gavin stopped buying clothes from Shein
Student Jess Gavin, 21, certainly used to shop at Shein, catching the bug during the pandemic when online fashion shopping was a fun way to pass the time.
She thought the site was good for tops and swimwear and liked the low prices. But ethical issues began to worry her and now she no longer shops there, opting instead for second-hand sites Vinted and Depop.
“I think you worry a little less about those things when you’re younger, for sure. But I think now we are more aware of the issues and feel more responsible,” she told the BBC.
According to reports, Shein initially wanted to list its shares in the US, but these plans were thwarted due to political tensions.
The UK now faces doubts, with some saying concerns over environmental, social and governance standards could put off investors.
Others say such a large listing in London could be very beneficial. It could bring more attention to the company’s operations and provide a boost to the UK economy, especially as the London Stock Exchange has struggled to attract fast-growing companies.
Michaela tentatively welcomes the idea of the fast fashion giant making Britain its financial home.
“I think it’s good, as long as they demonstrate that they are making an effort to improve their environmental and work practices.”
News
Breakfast on Wall Street: The Week Ahead
The spotlight next week will shift somewhat to the Federal Reserve’s second-quarter earnings season and monetary policy. Market watchers will be treated to results from several major names, including Dow 30 components Goldman Sachs (GS), UnitedHealth (UNH), Johnson & Johnson (JNJ) and American Express (AXP), along with streaming giant Netflix (NFLX).
The Fed will still attract some attention as investors will be eager to hear from a packed lineup of central bank speakers just before the policy meeting lockout period.
In terms of the economic calendar, after fifteen days of labor market and inflation indicators, activity data will gain momentum in the form of the latest retail sales and industrial production reports.
Earnings Highlight: Monday, July 15 – Goldman Sachs (GS) and BlackRock (Black). See the full earnings calendar.
Earnings Highlight: Tuesday, July 16 – UnitedHealth (UNH), Bank of America (BAC), Progressive (PGR), Morgan Stanley (IN), PNC Financial (PNC) and JB Hunt Transport (JBHT). See the full earnings calendar.
Earnings Highlight: Wednesday, July 17 – Johnson & Johnson (JNJ), US Bancorp (USB), Morgan Children (KMI), United Airlines (UAL) and Ally Financial (ALLY). See the full earnings calendar.
Earnings Highlight: Thursday, July 18 – Netflix (NFLX), Abbott Laboratories (ABT), Black stone (BX), Domino’s pizza (ZDP) and Taiwan Semiconductor Manufacturing (TSM). See the full earnings calendar.
Earnings Highlight: Friday, July 19 – American Express (AXP), Halliburton (THANKS) and Travelers (VRT (return to recoverable value)) See the full earnings calendar.
IPO Observation: Hospital and healthcare clinic operator Ardent Health Partners (TARDT), insurance service provider Twfg (TWFG) and the biotechnology company Lirum Therapeutics (LRTX) are expected to price their IPOs and begin trading next week. The analyst quiet period ends at Rectitude (RECT) to free up analysts to publish ratings.
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Trump shooting: Gold could hit record high, dollar and cryptocurrencies set to jump
Police cars outside the residence of Thomas Matthew Crooks, the suspected shooter at a Trump rally on Saturday, investigate the area in Pennsylvania. Following the incident, one rally attendee was killed, two rally attendees are in critical condition and Donald Trump suffered a non-fatal gunshot wound. The shooter is dead after being shot dead by the United States Secret Service. (Photo by Kyle Mazza/Anadolu via Getty Images)
Investors will initially favor traditional safe-haven assets and may lean toward trades more closely tied to former President Donald Trump’s chances of winning the White House after he survived an assassination attempt, according to market watchers.
“There will undoubtedly be some protectionist or safe-haven flows into Asia early this morning,” said Nick Twidale, chief market analyst at ATFX Global Markets. “I suspect gold could test all-time highs, we’ll see the yen being bought and the dollar, and flows into Treasuries as well.”
Early market commentary suggested Trump’s shooting at a rally in Pennsylvania on Saturday could also prompt traders to increase his likelihood of success in the November election. His support for looser fiscal policy and higher tariffs is generally seen as likely to benefit the dollar and weaken Treasuries.
An indicator of market sentiment heading into the weekend: Bitcoin surged above $60,000, likely reflecting Trump’s pro-crypto stance.
Other assets positively linked to the so-called Trump trade include stocks of energy companies, private prisons, credit card companies and health insurers.
Traders will also be closely watching market measures of expected volatility on Monday, such as those in the tariff-sensitive Chinese yuan and Mexican peso, which have begun to price in the U.S. vote.
Trump said he was shot in the right ear after a shooting at his rally. His campaign said in a statement that he was “fine” after the incident, which prompted him to rush off the stage.
“Currencies will be the first major market on Monday in Asia to react to the weekend’s shots. There’s potential for extra volatility, and getting a clear reading could be especially difficult because liquidity will be hurt by Japan’s national holiday,” said Garfield Reynolds, Asia team leader for Bloomberg Markets Live.
Strategists had already expected a volatile run-up to the election, particularly as Democrats are still agonizing over President Joe Biden’s candidacy after his poor performance in last month’s debate raised questions about his age. Investors were also grappling with the possibility that the election could end in a drawn-out dispute or political violence.
But there is little precedent for events like those in Pennsylvania. When President Ronald Reagan was shot four decades ago, the stock market plunged before closing early. The next day, March 31, 1981, the S&P 500 rose more than 1% and benchmark 10-year Treasury yields fell 9 basis points to 13.13%, according to data compiled by Bloomberg.
Bond investors should pay particular attention as the attack is likely to boost Trump’s election chances and ultimately lead to concerns about the fiscal outlook, according to Marko Papic, chief strategist at California-based BCA Research Inc.
“The bond market must at some point become aware of President Trump’s greater chances of winning the White House than any of his rivals,” Papic wrote. “And I continue to believe that as his chances increase, so too must the likelihood of a bond market revolt.”
Kyle Rodda, senior financial markets analyst at Capital.com, said he was seeing client flows into Bitcoin and gold following the shooting.
“This news marks a turning point in American policy norms,” he said. “For markets, it means safe-haven trades, but more tilted toward non-traditional safe-havens.”
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Jio Financial share price: Should you buy this Reliance group stock on Monday ahead of Q1 FY2024 results?
Q1 2024 Results: Jio Financial Share Price will be in focus on Monday as the Reliance Group company has a fixed board meeting on July 15, 2024 to consider and approve the company’s unaudited standalone and consolidated financial results. Trust Group company informed about the Q1 2024 Results date on Wednesday last week via an exchange filing. According to stock market experts, Jio Financial Services Limited is poised to deliver impressive Q1 results for FY25 on solid operating income. They have forecast a healthy QoQ PAT for the company in Q1 FY25.
Jio Financial Services News
Speaking on the Jio Financial Services Q1 2024 results, Manish Chowdhury, Head of Research, StoxBox, said, “We believe Jio Financial Services is poised to deliver impressive results in Q1FY25 aided by its operating income, which is likely to show robust growth driven by strong investment income, which in turn should lead to healthy PAT growth on a sequential basis. Jio Financial Services continues to make strategic moves such as launching digital products and expanding its ecosystem, with a clear focus on future growth. The company has announced plans to introduce products for lending against stocks and mutual funds, leveraging Jio’s large user base, which could be a significant growth driver in the coming quarters.”
“Furthermore, with the NBFC receiving RBI approval to become a primary investment company, Jio Financial Services is well-positioned to unlock value from its investments. Overall, we expect the company to report robust numbers in the upcoming quarter,” the StoxBox expert added.
Jio Financial Stock Target Price
Speaking about the technical outlook of Jio Financial share price, Ganesh Dongre, Senior Manager, Technical Research at Anand Rathi, said, “Jio Financial Services share price is poised to make a fresh high at the ₹260 apiece level. If the stock breaks above this mark, the Reliance Group stock could make a fresh high by touching the ₹290-₹295 zone. Hence, those with Jio Finance stock in their portfolio are advised to stick to the script by keeping a stop loss at ₹205. If the stock breaks above ₹260 decisively, then one can upgrade the stop loss at ₹240 for the near-term target of ₹295.”
On the advice to new buyers regarding Jio Financial stock, Ganesh Dongre said, “New buyers are advised to wait for the breakout. Once the stock breaks above ₹260, one can buy this Reliance Group stock at the short term target of ₹295, keeping a stop loss of ₹240 apiece.”
Disclaimer: The views and recommendations made above are those of individual analysts or brokerage firms, and not of Mint. Investors are advised to consult with certified experts before making any investment decisions.
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