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Koto promotes the youth-oriented fintech brand with super colorful Gen-Z images

FinCrypto Staff

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Koto promotes the youth-oriented fintech brand with super colorful Gen-Z images

In the midst of a cost of living crisis, many people are looking for ways to further spend their money. Enter Fluz, a collaborative earning app that amplifies spending power by offering cashback on everyday purchases.

To help spread their message far and wide, Fluz recently partnered with Kotoa brand and digital agency with studios in Berlin, London, Los Angeles, New York and Sydney, to create a new brand to fuel Fluz’s expansion.

The new branding extends across marketing initiatives, websites and product interactions and revolves around the core concept: “Fluz lets you maximize your money.” It is anchored in a mindset dubbed “Life on Max,” which aims to leverage money to its fullest potential.

The short

Founded in 2018 in New York, Fluz is a collaborative earning app that maximizes your financial potential. It offers cashback on everyday expenses, encourages earning with friends and facilitates secure payments.

By focusing on transparency and accessibility, the platform helps eliminate hidden fees and offers various ways to spend your money. Key features include 1.5% cash back with Mastercard, secure transactions, and inclusive accessibility. The company aims to ensure that users have equal opportunities to maximize their earnings.

Koto’s extensive rebranding effort was fueled by Fluz’s strategic shift toward appealing to a youthful 18- to 32-year-old demographic. This is based on the fundamental belief that Fluz enables young people to maximize their money.

The idea was to challenge the common belief that the best financial opportunities are reserved only for those with large bank balances. Instead, the new identity uses bold, explosive, super-colorful imagery to draw Gen Z users into a vibrant, inclusive universe where financial transactions and community engagement blend seamlessly.

Typography and colors

At the heart of the new identity is bold and confident branding. Designed by Koto to exude character and instant recognition, it serves as a powerful entry point into the world of Fluz, establishing the brand’s core values ​​at first glance.

Typographically, the identity uses the playful Greed Condensed Semibold as the primary typeface for headlines, subheads, and calls to action. Additionally, Greed Condensed Semibold offers an “enhanced” version, making Fluz communications more dynamic and engaging across key touchpoints. Meanwhile, the secondary typeface, Area, prioritizes readability, making it suitable for body copy and tags, ensuring clarity and consistency across all communications.

Fluz’s color palette features ethereal tones contrasted with dark colors, providing a solid foundation for text readability and visual impact. The secondary palette, however, introduces three types of gradients (Calm, Expressive and Max) designed to enhance high-energy moments.

Illustration and photography

The illustration serves as a gateway to Fluz’s surreal universe, where everyday objects and scenes take on a fantastical quality. At its core is an eclectic mix of items that reflect the significant purchasing power that Fluz unlocks for its users.

Photography is also at the heart of the Fluz brand, which celebrates its diverse community and business partners, connecting fantastical worlds with recognizable reality. To capture the essence of empowerment and motivation, Fluz showcases both its users and businesses on the platform.

Real individuals and companies are portrayed in captivating settings, in tune with the aspirations of the audience. By embracing these elements, Fluz’s subworlds come to life as vibrant, immersive experiences, allowing users to embark on a journey of financial empowerment and endless possibilities.

“This identity perfectly embodies a brand that truly lives by its vision, highlighted by three essential elements that ensure its lasting impact,” says Arthur Foliard, creative director of Koto. “First, consistency: consistently and respectfully using brand assets throughout, which has been done through our deep collaboration with the founder and his team. Second, flexibility: ensuring that every touch point and every communication element feels unique Fluz. Third, distinctiveness means staying true to the original vision and making brand and business decisions in line with it.”

“Koto’s transformative work on our product positioning has been remarkable and has deeply resonated with Fluz’s core Gen Z audience,” adds Fluz founder and CEO Maurice Harary. “Their innovative approach has not only strengthened our brand in the cashback space, but has also strengthened our connection with this primary demographic.

“This collaboration with Koto has been an extraordinary journey of creativity and strategic planning,” he adds. “Months of dedication and their unrivaled creative genius have led to results that exceed all expectations. I feel privileged to have witnessed firsthand the incredible impact of their work. It extends beyond simple visual aspects to encompass an identity of truly authentic and distinctive brand.”

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We are the editorial team of FinCrypto, where seriousness meets clarity in cryptocurrency analysis. With a robust team of finance and blockchain technology experts, we are dedicated to meticulously exploring complex crypto markets with detailed assessments and an unbiased approach. Our mission is to democratize access to knowledge of emerging financial technologies, ensuring they are understandable and accessible to all. In every article on FinCrypto, we strive to provide content that not only educates, but also empowers our readers, facilitating their integration into the financial digital age.

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Fintech

Lloyds and Nationwide invest in Scottish fintech AI Aveni

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Lloyds and Nationwide invest in Scottish AI fintech Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.

The investment is led by Puma Private Equity with additional participation from Par Equity.

Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.

The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.

Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.

“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”

Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.

“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.

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Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

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Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.

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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.

Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.

“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.

The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.

The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

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Rakuten Delays FinTech Business Reorganization to 2025

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Rakuten (Japan:4755) has released an update.

Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.

For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.

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Fintech

White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

FinCrypto Staff

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.

White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.

This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.

By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.

Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.

The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.

Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.

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