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Guaranteed Rate Announces Rebranding to “Rate” to Streamline Customer Experience and Solidify Fintech Leadership

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Guaranteed Rate Announces Rebranding to “Rate” to Streamline Customer Experience and Solidify Fintech Leadership

CHICAGO, July 9, 2024 /PRNewswire/ — Guaranteed Rate, a leading provider of financial services to the mortgage industry, is pleased to announce a major rebranding initiative. Effective immediately, the company will be known simply as “Rate.” This change reflects the company’s commitment to innovation, simplicity and a seamless customer experience in the fintech and mortgage industries.

“The Rate rebrand is more than just a name change; it represents a new era of growth and innovation. The company remains committed to providing high-quality service and leveraging cutting-edge technology to improve the mortgage experience for everyone,” said Victor Ciardelli, CEO of Rate. “This transition to ‘Rate’ marks a significant milestone in the evolution of our company. For more than two decades, we have been at the forefront of technological advancements in the mortgage industry. Our new name is a natural progression that aligns with our mission to simplify and modernize the mortgage process for our customers and partners.”

The new name, “Rate,” is a concise, modern identity that encapsulates the company’s mission to provide efficient, simple financial solutions powered by best-in-class technology. It reflects a unified brand across all products and services, emphasizing simplicity and ease of use. From launching the first digital mortgage application to implementing AI-powered underwriting, Rate continues to set industry standards. The rebrand reinforces the company’s position as a fintech leader and commitment to constant innovation.

The move to “Rate” signals the company’s move to make the mortgage process even faster and more efficient for both homebuyers and loan officers. Customers can expect faster approvals and a smoother path to closing, while loan officers will benefit from reduced red tape and increased efficiency.

As “Rate,” the company will continue to expand its range of financial products and services, including reverse mortgages, home equity, personal loans, and homeowners insurance. This expansion is part of Rate’s strategy to integrate technology into comprehensive financial solutions that meet the evolving needs of its customers.

Transition details
The rebranding process will be gradual, with updates to all company materials, including the website, social media channels, and client communications. Importantly, the rebranding will not impact current operations or mortgage loan officer (MLO) licenses. Clients and partners can expect the same high level of service and support during and after this transition.

Rate information:
Rate is a leader in mortgage lending and digital financial services. Headquartered in Chicago, Rate is the second-largest retail mortgage lender in the United States, with more than 850 branches in all 50 states and Washington, D.C. Since its launch in 2000, Rate has helped more than 2 million homeowners with home purchase loans and refinances. The company has solidified itself as an industry leader by introducing innovative technologies, offering low rates, and providing unmatched customer service. Honors and awards include NerdWallet’s 2023 Best Mortgage Lender for First-Time Homebuyers; HousingWire’s Tech100 Award for the company’s industry-leading FlashClose℠ digital mortgage platform in 2020, MyAccount in 2022, and Language Access Program in 2023; #2 in Scotsman Guide’s 2022 Best Retail Mortgage Lenders; Scotsman Guide Top Originators for 11 consecutive years; Chicago Agent Magazine’s Lender of the Year for seven consecutive years; and Chicago Tribune’s Best Places to Work list for seven consecutive years. Visit evaluate.with for more information.

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Fintech

Lloyds and Nationwide invest in Scottish fintech AI Aveni

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Lloyds and Nationwide invest in Scottish AI fintech Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.

The investment is led by Puma Private Equity with additional participation from Par Equity.

Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.

The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.

Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.

“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”

Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.

“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.

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Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

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Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.

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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.

Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.

“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.

The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.

The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

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Fintech

Rakuten Delays FinTech Business Reorganization to 2025

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Rakuten (Japan:4755) has released an update.

Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.

For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.

White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.

This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.

By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.

Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.

The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.

Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.

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