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Fast-growing Atlanta fintech lands new Bay Area investor for $20 million. A league

FinCrypto Staff

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Fast-growing Atlanta fintech lands new Bay Area investor for $20 million.  A league

Rain forest is making a strong case that it’s the Atlanta fintech startup to watch.

Since receiving an initial capital injection last October, the team has grown payments volume 17x. It has found a sweet spot in serving mid-market customers that other major integrated payments players like Stripe have left behind.

It is now one of the few fintechs in the city to have raised Series A funding in the last two years.

Information on the financing round

Rainforest announced its $20 million Series A funding round today. The round was led by Matrix partners. Previous investors Accel, Infinity Ventures, BoxGroup, The Fintech Fund, based in Atlanta Tech Square Venturesand Ardent Venture Partners also joined the round.

Matrix is ​​no stranger to Atlanta’s tech ecosystem. The San Francisco-based venture capital firm participated in an investment Safety of the flock since the security technology company raised its Series A in 2018. Outside of Atlanta, Matrix is ​​an investor in tech giants like Afterpay, Canva, Flex, Hubspot, Quora, and Zendesk.

BoxGroup is a fintech investor Plaids and stripes. Its portfolio also includes the Southeast-based Stord and Palmetto companies.

Founder and CEO Joshua Silver said he had been speaking to the Matrix team over the past year following a cold outreach email from the VC partner Matte brown.

“Even though I get a lot of emails from potential investors, Matt wrote an extremely compelling story that indicated he really understood our space,” Silver told Hypepotamus. “I was looking for investors who had a really good track record, who had seen cycles of ups and downs, and who understood what it actually takes to build an industry-leading company. We’re really focused on building the foundation of our company right. Building the technology and processes that will allow us to support very large customers for many, many years to come. Many startups simply try to grow as fast as possible. They cut a lot of corners and really sacrifice quality. We refuse to sacrifice quality. Payments must be 100% correct, 100% of the time. Having investors who understand this is important.”

Behind the growth of the rainforest

Hypepotamus reached Rainforest for the last time after their $11.75 million seed round announced, which happened just eight months ago. Since then, Silver said the team has taken on more engineering, support, sales and payment operations roles.

Silver has taken a true team approach to finding talent, telling Hypepotamus that they start the hiring process by talking to current employees.

“When we’re recruiting for a role, we ask everyone to sit together for a few minutes to brainstorm everyone in their network we should talk to. Let’s say you have 5 people who each have 5 connections… that’s 25 warm contacts to talk to,” he said. “I know we have a great team because customers, prospects and partners proactively and spontaneously tell me how much it is The team is incredible and they often highlight one or two individuals. One of my priorities as founder/CEO is to hire the best people, so that the quality of our team continues to make a difference.”

Featured Photo From left to right: Jeremy Jonker (Infinity Ventures), Joshua Silver (Rainforest), Matt Brown (Matrix Partners), Dana Stalder (Matrix Partners) (Photo: Chloe Jackman)



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We are the editorial team of FinCrypto, where seriousness meets clarity in cryptocurrency analysis. With a robust team of finance and blockchain technology experts, we are dedicated to meticulously exploring complex crypto markets with detailed assessments and an unbiased approach. Our mission is to democratize access to knowledge of emerging financial technologies, ensuring they are understandable and accessible to all. In every article on FinCrypto, we strive to provide content that not only educates, but also empowers our readers, facilitating their integration into the financial digital age.

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Fintech

Lloyds and Nationwide invest in Scottish fintech AI Aveni

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Lloyds and Nationwide invest in Scottish AI fintech Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.

The investment is led by Puma Private Equity with additional participation from Par Equity.

Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.

The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.

Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.

“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”

Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.

“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.

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Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

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Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.

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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.

Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.

“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.

The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.

The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

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Rakuten Delays FinTech Business Reorganization to 2025

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Rakuten (Japan:4755) has released an update.

Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.

For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

FinCrypto Staff

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.

White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.

This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.

By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.

Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.

The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.

Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.

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