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Fintech

Exploring the intersection between FinTech and E-Commerce

FinCrypto Staff

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The London Economic

He talks about the growing adoption of Buy Now, Pay Later (BNPL) services and the emergence of Open Banking, providing ideas for the development of fintech.

– Devansh, can you share a little about your background and what inspired you to co-found Fam?

– Safe! My fintech journey began with a simple desire to address the challenges faced by both e-commerce merchants and consumers in the rapidly evolving fintech landscape. There were basically two main triggers, witnessing the growing popularity of Buy Now, Pay Later (BNPL) services and recognizing the potential pitfalls of predatory lending, I firmly believed that this was not a sustainable business model and is prone to the pitfalls rather than the advantages it promises to bring. Secondly, after the launch of Open Banking, which is essentially instant account-to-account payments without the involvement of a credit product, I realized that this was a far superior financial services product and that if technology solutions were built leveraging Open Banking, it had the potential to truly disrupt the fintech ecosystem. UK regulators have worked hard to achieve consumer adoption of Open Banking, but without a profitable incentive this has been impossible to achieve. It was then that I saw the opportunity to co-found Fam with the vision of empowering both merchants and consumers through a responsible and rewarding way of payment.

– Fascinating. Can you explain how Fam’s platform works and the benefits it offers to merchants and e-commerce customers?

– Fam’s platform leverages open banking payments and data-driven insights to incentivize responsible spending and reward customer loyalty. For e-commerce merchants, Fam enables zero-cost payments and provides access to valuable customer data, allowing them to better target and retain customers, resulting in lower customer acquisition costs. Meanwhile, customers benefit from the ability to earn in-store credit through their purchases, fostering a sense of loyalty and because these are account-to-account payments, customers end up purchasing only the products they can afford, thus encouraging financial decisions responsible. We’ve also aligned our revenue model around this behavior, e-commerce merchants pay us a small commission if and when a customer returns to redeem store credits earned by Fam on a returned purchase. If our platform is unable to generate repeat sales for merchants, they will continue to enjoy free payment processing forever.

– Sounds like a win for both sides. How does Fam differ from other fintech solutions on the market?

– One of Fam’s key differentiators is our multifaceted approach to empowering both merchants and consumers. While responsible spending is certainly an important aspect, our platform goes further by providing merchants with valuable insights derived from anonymous financial profiles and user groups. This enables merchants to make data-driven decisions that lead to reduced CAC and increased customer lifetime value (CLTV). Ultimately, Fam offers a holistic solution that addresses the needs of both merchants and consumers in today’s digital economy.

– Absolutely. Can you share any recent experiences or developments Fam has encountered?

– Certainly. Fam recently attended the Fintech Innovation Lab – London, where I had the opportunity to discuss the company’s value proposition with industry leaders from UK tier-1 banks such as Barclays, Citibank and HSBC. The experience was invaluable and reaffirmed my commitment to driving positive change in the fintech industry. However, one challenge we are currently facing is the delay in becoming an official Shopify Payments partner. Shopify is a key platform for Fam, given its large market share of ecommerce merchants within our target categories. We are currently working on getting approval from Shopify which would allow us to roll out our Shopify Payments app to merchants so they can start accepting payments via Fam on their Shopify store.

– Impressive approach. With the growing reliance on digital payments, how do you see Fam shaping the future of e-commerce?

– I believe Fam has the potential to usher in a new era of zero-commission payments and rewards with better alignment of incentives. Not only by empowering merchants and consumers, but also by promoting a culture of responsible spending. As more and more businesses and individuals recognize the importance of financial literacy and awareness, we envision Fam playing a central role in shaping a future where merchants are able to improve their top and bottom lines, while offering more value to its customers and encouraging sustainable spending habits among young shoppers on a large scale.

– Exciting times lie ahead. Can you share any upcoming plans or developments Fam has in store?

– Certainly. We are constantly innovating and exploring new ways to improve our platform and expand our reach. In the near future, we plan to offer more integrations to leading e-commerce platforms and offer better targeting for more efficient customer acquisition for merchants who leverage open banking data and reach consumers through our consumer-facing mobile app. consumers. Additionally, we are committed to fostering partnerships with like-minded investors, fintech and e-commerce companies, continuing to support responsible spending habits and beneficial transactions between customers and the brands they love.

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We are the editorial team of FinCrypto, where seriousness meets clarity in cryptocurrency analysis. With a robust team of finance and blockchain technology experts, we are dedicated to meticulously exploring complex crypto markets with detailed assessments and an unbiased approach. Our mission is to democratize access to knowledge of emerging financial technologies, ensuring they are understandable and accessible to all. In every article on FinCrypto, we strive to provide content that not only educates, but also empowers our readers, facilitating their integration into the financial digital age.

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Fintech

Lloyds and Nationwide invest in Scottish fintech AI Aveni

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Lloyds and Nationwide invest in Scottish AI fintech Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.

The investment is led by Puma Private Equity with additional participation from Par Equity.

Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.

The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.

Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.

“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”

Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.

“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.

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Fintech

Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

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Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.

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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.

Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.

“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.

The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.

The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

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Fintech

Rakuten Delays FinTech Business Reorganization to 2025

FinCrypto Staff

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Rakuten (Japan:4755) has released an update.

Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.

For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.

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Fintech

White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

FinCrypto Staff

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.

White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.

This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.

By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.

Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.

The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.

Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.

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