Fintech
BlueSnap Names New Chief Financial Officer Brian Greenfield

Global payments orchestration platform for leading B2B and B2C companies, BlueSnap appoints new CFO Brian Greenfield. He joins BlueSnap’s executive team to lead financial operations as the company prepares to embark on its next phase of growth.
Greenfield has extensive banking and private equity experience and has over two decades of experience in both finance and senior executive leadership roles with global venture-backed companies across multiple industries.
“Brian has had an extraordinary career, which includes senior leadership roles across a broad range of companies and has consistently demonstrated the ability to execute and generate measurable results using data-driven financial strategies.” said Henry Helgeson, CEO of BlueSnap. “As we prepare for our next phase of growth, Brian’s financial industry experience, operational expertise and track record of success as both a senior executive and founder of the company will help BlueSnap accelerate the adoption of our platform of payments around the world and to achieve our ambitious growth goals”.
Brian joins BlueSnap from ArborKnot, an Israeli financial services company he co-founded and served as CEO. Previously, he was president and CFO of Purple Carrot, a direct-to-consumer meal kit company. After joining as one of the first employees in 2016, Brian led the company to rapid growth and ultimately a successful sale to a Japanese e-commerce company. In 2008, Brian co-founded and served as president and chief financial officer of Next Step Living, a residential energy efficiency and renewable energy company. In five years, Brian has helped the company become the fastest-growing privately held company in Massachusetts and one of the largest companies of its kind in the United States, with more than $100 million in revenue and 900 employees.
“I am thrilled to join Henry and the entire BlueSnap team as we boldly enter our next chapter of growth. BlueSnap has an extensive global network of financial partners and an impressive list of international companies using its Global Payments Orchestration platform and is poised to deepen its leadership position in the payments industry,” Greenfield said.
Brian also held senior leadership and finance positions at Vista Financial and Performant Financial Corp. He began his career as an analyst at Morgan Stanley before moving to Parthenon Capital Partners, a private equity firm.
Brian holds an MBA from MIT’s Sloan School of Management and a BA from Williams College. He is based in BlueSnap’s Boston office.
Fintech
Lloyds and Nationwide invest in Scottish fintech AI Aveni

Lloyds Banking Group and Nationwide have joined an ÂŁ11m Series A funding round in Scottish artificial intelligence fintech Aveni.
The investment is led by Puma Private Equity with additional participation from Par Equity.
Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.
The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.
Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.
“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”
Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.
“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.
Fintech
Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.
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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.
Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.
“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.
The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.
The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
Fintech
Rakuten Delays FinTech Business Reorganization to 2025

Rakuten (Japan:4755) has released an update.
Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.
For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.
Fintech
White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.
This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.
By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.
Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.
The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.
Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.
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