Fintech
Apple Store FinTech and Crypto App Approval Requirements

Much has been written about the effort it takes to get a new app approved by the Apple App Store. With good reason, Apple’s rigorous approval process ensures quality and maintains the standards of its ecosystem. As Apple itself reports, in 2023 it “rejected more than 1.7 million app submissions because they did not meet the App Store’s rigorous privacy, security and content standards.”1 A Decode article on the main reasons for Apple’s rejection2 included the usual technology-related issues: the app is low quality; there are broken links; many bugs and crashes; etc.
But when it comes to submitting Fintech or crypto-related apps, there are additional licensing requirements that can cause significant delays. As has been widely reported, Apple revised theirs in October 2022 App review guidelines include new requirements for digital asset apps (emphasis added):
- Under Section 3.1, Paymentsthe following applies to “cryptocurrencies”:
- 3.1.5 Cryptocurrencies:
- (iii) Exchanges: Apps may facilitate cryptocurrency transactions or transmissions on an approved exchange, provided that they are only offered in countries or regions where the App has appropriate licenses and permissions to provide a cryptocurrency exchange.
- 3.1.5 Cryptocurrencies:
- Likewise, below Section 3.2.2 “Unacceptable” notice:
- (viii) Apps that facilitate binary options trading are not allowed on the App Store.…. Apps that facilitate trading in contracts for difference (CFDs) or other derivatives (e.g. FOREX) must be duly licensed in all jurisdictions where the service is available.
Proving that an app is “properly licensed” is relatively simple if the app provider actually has a license. The thorny issue arises when the app provider is unlicensed because it understands or has been advised (often by counsel) that (i) no license is required or (ii) users obtain services from third parties but does not provide them same these services.
Proving a negative is hard enough. But proving this in over 170 different global jurisdictions can be overwhelming.
The good news is that it can be done. But this requires careful advance planning, a network of global lawyers with good contacts with local regulators, time and patience. After going through this process multiple times, here are some tips to help you get your Fintech app approved:
- Keep it simple; the more complicated it is, the more likely it is to create delays and stimulate more questions;
- If your product offering requires a license and you are not licensed, be sure to partner with an appropriate, authorized entity that will, among other things, support your Apple application with a written statement regarding its licensed status;
- Carefully document your position regarding whether licensing is required (or not) in each country where your product is offered; AND
- Make sure you can block access to your app wherever licensing is required and you don’t have a license.
It’s not easy but there is hope; Fintechs and crypto providers MAY travel the long and winding road to Apple app approval.
Footnotes:
Fintech
Lloyds and Nationwide invest in Scottish fintech AI Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.
The investment is led by Puma Private Equity with additional participation from Par Equity.
Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.
The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.
Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.
“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”
Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.
“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.
Fintech
Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.
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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.
Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.
“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.
The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.
The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
Fintech
Rakuten Delays FinTech Business Reorganization to 2025

Rakuten (Japan:4755) has released an update.
Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.
For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.
Fintech
White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.
This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.
By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.
Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.
The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.
Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.
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