Fintech
Envisionit Agency Sets New Standards in B2B Fintech Marketing with Innovative Strategies

Envisionit agency sets new standards in B2B fintech marketing with innovative strategies.
Chicago, IL, United States – July 28, 2024 —
Envisionit Agency, a leading player in B2B fintech marketinghas introduced groundbreaking strategies that are set to redefine the landscape of advancing financial technology. The agency’s latest approach aligns with rapidly evolving fintech trends and addresses the emerging needs of financial technology companies.
Fintech, or financial technologycontinues to transform the global financial services industry. As fintech companies strive to innovate and remain competitive, the need for effective marketing strategies becomes increasingly critical. Envisionit Agency’s new methods meet this demand by leveraging data-driven insights and advanced digital marketing techniques.
Recent Statistics highlight the significant impact of financial technology on the global economy. According to a report by Statista, the financial technology market is expected to reach $460 billion by 2024, growing at a compound annual growth rate (CAGR) of 23.58% from 2020. This growth highlights the importance of robust marketing strategies that can effectively capture and engage the target audience.
Fintech marketing has evolved significantly in recent years, with an increasing focus on personalization and customer engagement. Envisionit Agency’s innovative strategies reflect this shift, emphasizing the use of AI-powered tools and analytics to tailor marketing campaigns to the specific needs of Fintech clients. By harnessing the power of data, the agency aims to improve the accuracy and effectiveness of its marketing efforts.
One of the keys Fintech Trends to Watch in 2024 is the integration of blockchain technology into financial services. Blockchain’s potential to revolutionize security and transparency in transactions is driving its adoption across industries. Envisionit Agency’s strategies incorporate blockchain-related insights, providing fintech companies with the tools to highlight their technological advancements and secure a competitive edge in the market.
Another trend that is gaining traction is the rise of embedded finance. This approach integrates financial services directly into non-financial platforms, creating seamless user experiences. Envisionit Agency’s marketing strategies focus on showcasing how fintech companies are leveraging embedded finance to deliver innovative solutions and improve customer satisfaction.
The growing importance of regulatory compliance in fintech cannot be overlooked. As regulations continue to evolve, fintech companies must navigate complex legal landscapes while maintaining operational efficiency. Envisionit Agency addresses this challenge by incorporating compliance-focused messaging into its marketing strategies, ensuring clients are positioned as leaders in regulatory compliance and best practices.
The use of data analytics and customer insights is critical to shaping effective fintech marketing campaigns. Envisionit Agency uses advanced analytics tools to track and measure the performance of marketing initiatives, enabling continuous optimization and improvement. By analyzing key metrics, the agency provides fintech companies with actionable insights that drive better decision-making and strategic planning.
In addition to these advancements, Envisionit Agency remains committed to staying abreast of emerging trends and technologies in the fintech space. The agency’s forward-thinking approach ensures that clients are well-positioned to capitalize on new opportunities and navigate the dynamic fintech landscape.
As financial technology continues to evolve, the role of innovative marketing strategies becomes increasingly critical in driving growth and success. Envisionit Agency’s new standards in B2B fintech marketing are set to have a significant impact, giving fintech companies the tools and insights they need to thrive in an ever-changing environment.
To learn more about Envisionit Agency’s fintech marketing strategies and how they can benefit financial technology companies, visit the agency’s website or contact the marketing team directly.
Contact info:
Name: Envisionit
E-mail: Send an email
Organization: Envisionitagency
Address: 130 E. Randolph St. Suite 1600 Chicago, IL 60601
Phone: +1 312-236-2000
Website: https://envisionitagency.com/
Release ID: 89136742
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Fintech
Lloyds and Nationwide invest in Scottish fintech AI Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.
The investment is led by Puma Private Equity with additional participation from Par Equity.
Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.
The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.
Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.
“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”
Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.
“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.
Fintech
Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.
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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.
Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.
“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.
The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.
The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
Fintech
Rakuten Delays FinTech Business Reorganization to 2025

Rakuten (Japan:4755) has released an update.
Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.
For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.
Fintech
White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.
This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.
By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.
Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.
The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.
Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.
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