Fintech
UK’s Bud chooses Lithuania as European hub amid fintech boom

Bud Financial, a London-based financial data intelligence platform, is set to establish a European hub in Vilnius after receiving an Account Information Service (AIS) provider license from the Bank of Lithuania.
The newly granted license allows Bud to work with financial institutions across the European Economic Area (EEA), opening up new market opportunities. Established last year, the company’s Lithuanian office will focus on technical and risk roles to support its growth in the region.
Founded in 2015, Bud has evolved from a consumer financial education platform to a B2B data intelligence provider. The company’s AI-powered service processes more than 50 billion transactions, providing insights that help customers personalize customer experiences, improve marketing strategies, and improve credit. risk management .
Edward Maslaveckas, co-founder and CEO of Bud
“This license is more than a regulatory milestone,” said Edward Maslaveckas, co-founder and CEO of Bud. “It’s an opportunity for forward-thinking European banks and fintechs to work with Bud and make a real difference to their customer experience and bottom line by capitalizing on otherwise underutilized customer data.”
The choice of Lithuania as Bud’s European base was influenced by several factors, including access to qualified technology professionals with financial experience, a robust financial ecosystem, and a mature regulatory environment. This is confirmed by the opinion of Elijus Čivilis, General Director of Invest Lithuania, who describes the country as a “mature fintech hub” and a “growing hotspot” for the development of AI technology.
The company, which currently employs around 100 people in the UK, US and Lithuania, plans to expand its Vilnius team in line with regulatory requirements and business growth in the region. Bud has already hired members of the technical and compliance team in Vilnius and intends to further strengthen its presence with additional hires in compliance, data analytics and commercial functions.
Tadas Miniotas, Technical Director and CEO of Bud Lithuania
“Our platform leverages AI, machine learning and natural language processing technologies for in-depth analytics,” said Tadas Miniotas, Engineering Director and CEO of Bud Lithuania. “With over 50 billion transactions processed, our intelligence helps clients hyper-personalize their customer experience, create impactful marketing to win a larger share of wallet, and manage credit risk more effectively.”
In the past, Bud has successfully secured funding from many major financial market giants. In 2019, completed successfully a series A funding round worth $20 million, with participants including HSBC, Goldman Sachs and ANZ.
Lithuania attracts financial sector companies
According to Invest Lithuania Report Titled “Fintech Landscape”, at the end of 2023, there were 276 fintech companies operating in Lithuania, showing a steady upward trajectory from just 55 in 2014. Among those who established a presence in Lithuania years ago are British neobanking giant, Revolut.
Lithuania has been particularly successful in attracting companies focused on blockchain and cryptocurrencies. The percentage of such companies has increased from 8% in 2022 to 13% in 2023. An example of one such company is Meld crypto bankwhich recently obtained a license as a virtual asset service provider in Lithuania. In March this year, it expanded its offering to include tokenized real-world assets (RWA).
The local market has also seen the arrival of Bitget exchangewhich in recent months has aimed to expand its offering in Europe
Bud Financial, a London-based financial data intelligence platform, is set to establish a European hub in Vilnius after receiving an Account Information Service (AIS) provider license from the Bank of Lithuania.
The newly granted license allows Bud to work with financial institutions across the European Economic Area (EEA), opening up new market opportunities. Established last year, the company’s Lithuanian office will focus on technical and risk roles to support its growth in the region.
Founded in 2015, Bud has evolved from a consumer financial education platform to a B2B data intelligence provider. The company’s AI-powered service processes more than 50 billion transactions, providing insights that help customers personalize customer experiences, improve marketing strategies, and improve credit. risk management .
Edward Maslaveckas, co-founder and CEO of Bud
“This license is more than a regulatory milestone,” said Edward Maslaveckas, co-founder and CEO of Bud. “It’s an opportunity for forward-thinking European banks and fintechs to work with Bud and make a real difference to their customer experience and bottom line by capitalizing on otherwise underutilized customer data.”
The choice of Lithuania as Bud’s European base was influenced by several factors, including access to qualified technology professionals with financial experience, a robust financial ecosystem, and a mature regulatory environment. This is confirmed by the opinion of Elijus Čivilis, General Director of Invest Lithuania, who describes the country as a “mature fintech hub” and a “growing hotspot” for the development of AI technology.
The company, which currently employs around 100 people in the UK, US and Lithuania, plans to expand its Vilnius team in line with regulatory requirements and business growth in the region. Bud has already hired members of the technical and compliance team in Vilnius and intends to further strengthen its presence with additional hires in compliance, data analytics and commercial functions.
Tadas Miniotas, Technical Director and CEO of Bud Lithuania
“Our platform leverages AI, machine learning and natural language processing technologies for in-depth analytics,” said Tadas Miniotas, Engineering Director and CEO of Bud Lithuania. “With over 50 billion transactions processed, our intelligence helps clients hyper-personalize their customer experience, create impactful marketing to win a larger share of wallet, and manage credit risk more effectively.”
In the past, Bud has successfully secured funding from many major financial market giants. In 2019, completed successfully a series A funding round worth $20 million, with participants including HSBC, Goldman Sachs and ANZ.
Lithuania attracts financial sector companies
According to Invest Lithuania Report Titled “Fintech Landscape”, at the end of 2023, there were 276 fintech companies operating in Lithuania, showing a steady upward trajectory from just 55 in 2014. Among those who established a presence in Lithuania years ago are British neobanking giant, Revolut.
Lithuania has been particularly successful in attracting companies focused on blockchain and cryptocurrencies. The percentage of such companies has increased from 8% in 2022 to 13% in 2023. An example of one such company is Meld crypto bankwhich recently obtained a license as a virtual asset service provider in Lithuania. In March this year, it expanded its offering to include tokenized real-world assets (RWA).
The local market has also seen the arrival of Bitget exchangewhich in recent months has aimed to expand its offering in Europe
Fintech
Lloyds and Nationwide invest in Scottish fintech AI Aveni

Lloyds Banking Group and Nationwide have joined an ÂŁ11m Series A funding round in Scottish artificial intelligence fintech Aveni.
The investment is led by Puma Private Equity with additional participation from Par Equity.
Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.
The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.
Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.
“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”
Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.
“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.
Fintech
Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.
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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.
Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.
“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.
The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.
The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
Fintech
Rakuten Delays FinTech Business Reorganization to 2025

Rakuten (Japan:4755) has released an update.
Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.
For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.
Fintech
White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.
This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.
By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.
White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.
Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.
The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.
Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.
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