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How a fintech solutions provider is bringing change to the volatile UK housing market

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How a fintech solutions provider is bringing change to the volatile UK housing market

Pfida, an ethical fintech, has developed its system to help people buy homes without going into debt and without having to pay interest.

London, England, July 3, 2024 (GLOBE NEWSWIRE) — Trusta fintech company focused on social impact, has developed its own system to help people buy homes without going into debt and without having to pay interest.

Pfida’s home finance offering is a partnership-based system where people can buy a home, interest-free and debt-free. This system is designed to bring stability to the UK housing market and serve the most financially excluded groups who are hoping to explore home ownership options. Their home finance product offers users the chance to act as a partner with Pfida by putting down a minimum 15% deposit on the property, which then becomes the buyer’s equity.

Raza Ullah, Founder & CEO of Pfida

According to Raza Ullah, founder and CEO of Pfida, one of the reasons why house prices in the UK are so high is due to inflation in the economy caused by the constant printing of money. With the savings account offering that Pfida provides, their customers can receive competitive returns on their savings without any interest rate and earn a profit share from Pfida. This allows the company to accumulate the capital needed to offer their home financing offers.

Additionally, Pfida offers several benefits to its customers, such as an equity buffer feature and potential rent discounts. The fintech also offers home buyers the option to pay more for equity purchases, all through the online dashboard and at no additional cost.

The home finance system developed by Pfida is designed to end the cycle of debt, which Raza says is inevitable when dealing with a traditional mortgage. He says the current monetary systems in place across the UK have caused mass inequality between the rich and the poor. This forces people to take on large amounts of debt and get stuck trying to pay it off, which in turn leaves them unable to save money.

“Our business is all about people, so there are no venture capitalists or anything like that, it’s all community-funded. These are people who believe in our mission, and a lot of them have invested their hard-earned savings into the business to help others buy homes without debt or interest,” Raza says.

Pfida logo

According to Raza, one of Pfida’s top priorities is to show the world that there is a more ethical and sustainable way to finance homes that people can buy. To achieve this, Pfida is committed to making customers aware of the alternative options it offers. Additionally, Pfida hopes to influence other financial institutions to adopt similar services, allowing the world to experience the positive aspects of a fair and equitable housing market. Raza understands that this takes a lot of time and effort to have tangible impacts, but the Pfida team is committed to doing so.

The story continues

Because Pfida is an organization focused on creating social impact, not looking for people who are looking for the highest returns on their investments, attracting people who align with the social causes Pfida is pursuing will allow the company to raise purpose-driven capital through its savings accounts.

Coming from a financial services background, Raza had a life-changing experience in 2016. During his pilgrimage to Mecca, he realised that he needed to use his skills to do something about the UK property market, which he says is currently suffering from inflation and high interest rates. He quit his current job and set out on a journey to help at least one or two families avoid going into debt when buying a home. The first property he financed through Pfida came from Raza’s life savings, and it’s a decision he doesn’t regret.

“I never could have imagined when we started that we would grow to a team of over 42 people, and we expect to be about 60 by the end of the year, and serving so many clients has been one of the most rewarding experiences of my life,” Raza says. “It’s just trying to help people find a home without that death grip of debt around their necks.”

Media contact

Name: Kaynat Choudhury

Email: Marketing@Pfida.com



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We are the editorial team of FinCrypto, where seriousness meets clarity in cryptocurrency analysis. With a robust team of finance and blockchain technology experts, we are dedicated to meticulously exploring complex crypto markets with detailed assessments and an unbiased approach. Our mission is to democratize access to knowledge of emerging financial technologies, ensuring they are understandable and accessible to all. In every article on FinCrypto, we strive to provide content that not only educates, but also empowers our readers, facilitating their integration into the financial digital age.

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Lloyds and Nationwide invest in Scottish fintech AI Aveni

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Lloyds and Nationwide invest in Scottish AI fintech Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.

The investment is led by Puma Private Equity with additional participation from Par Equity.

Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.

The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.

Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.

“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”

Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.

“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.

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Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

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Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.

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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.

Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.

“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.

The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.

The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

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Rakuten Delays FinTech Business Reorganization to 2025

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Rakuten (Japan:4755) has released an update.

Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.

For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

FinCrypto Staff

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.

White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.

This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.

By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.

Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.

The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.

Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.

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