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4 things to consider if you want to raise startup funds from retail investors

FinCrypto Staff

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4 things to consider if you want to raise startup funds from retail investors

From Mila Khrapchenko

Despite some revitalization of the investment landscape in the first quarter of 2024, securing investments, especially in the very early stages, remains a challenge.

That said, there is a growing category of investors that is not yet considered by many founders as a potential source of funding: retail investors.

By this I mean unaccredited investors who face many restrictions when investing in startups but are often willing to fund projects they find interesting.

However, attracting money from retail investors has its own peculiarities.

Competing with public markets

Mila Khrapchenko, co-founder and co-CEO of AmeeteeMila Khrapchenko, co-founder and co-CEO of Ameetee

First, retail investors have many opportunities in the public market, which is not always an advantage for founders.

Fintech advancement has expanded opportunities for investors. Furthermore, the rise of robo-advice and analytics platforms provide them with ongoing advice on where to invest, how to invest and why.

The challenge? Retail investors today have an abundance of information that creates overload and confusion, making it difficult to identify valuable opportunities. As a founder, the probability that they will choose your startup is not very high, so you will have to be very convincing for them to choose you

Limited tools

Second, if retail investors choose to invest in startups, the tools to do so are still limited.

Investment platforms for example Republic AND Wefunder or crowdfunding platforms such as Kickstarter OR Indiegogo they are well known and generally the first and most popular option.

However, savvy investors know that these house the highest risk investment categories and rarely feature more mature companies. Venture capital funds represent another alternative, although, for now, they only exist as a legal vehicle In the UK.

Additionally, a relatively new option is tokenization. While many retail investors, as well as founders, may not be familiar with it, tokenization remains valid significant potential, as retail investors’ investments in digital assets are not particularly limited. Therefore you can digitize your company’s shares using a blockchain protocol and offer them as tokens.

Regulatory and other limitations abound

Attracting retail investors to a private company has its limits.

The legislation usually protects retail investors from risky investments such as startups. While developed markets such as the US, Europe and Israel are moving towards expanding opportunities, a radical change in restrictions is not expected in the near future.

The second limitation is the size of the check. Under current law, you cannot raise more than 5 million dollars OR EUR through a crowdfunding platform. If you have a late-stage or capital-intensive startup, this is not a suitable option.

Retail investors are looking for a narrative

Venture capitalists are emphasizing numbers more than ever, as well as requiring a minimum viable product, a refined business model, a low burn rate and good traction.

In contrast, retail investors often pay attention to a compelling story.

Therefore, be ready to appeal not only to their minds but also to their hearts and, above all, to diversify your agenda: people are different and will make decisions based on their values.

This is particularly relevant for Generation Z, which is gradually becoming an active part of the business community. So work on the image and emotional appeal of your company.

Final thoughts

In a challenging venture capital landscape, retail investors offer a potential pool of untapped capital, and tapping it could transform the way startups raise money.

However, special attention should be paid to all the peculiarities of the retail segment. Unlike conventional VCs or angels – who invest in startups as a profession – retail investors have other factors that influence their decision-making.

Furthermore, expectations must be reasonable. It is almost impossible for an individual retail investor to match a VC’s check. By understanding its characteristics, you can increase your fundraising prospects.

Mila Khrapchenko is the co-founder and co-CEO of Ameetee, a fintech startup that provides a B2B solution for investing in private companies through securities. She is an investment professional with over 20 years of experience, manages a portfolio of approximately $2 billion and is an angel investor involved in more than 30 transactions.

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We are the editorial team of FinCrypto, where seriousness meets clarity in cryptocurrency analysis. With a robust team of finance and blockchain technology experts, we are dedicated to meticulously exploring complex crypto markets with detailed assessments and an unbiased approach. Our mission is to democratize access to knowledge of emerging financial technologies, ensuring they are understandable and accessible to all. In every article on FinCrypto, we strive to provide content that not only educates, but also empowers our readers, facilitating their integration into the financial digital age.

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Fintech

Lloyds and Nationwide invest in Scottish fintech AI Aveni

FinCrypto Staff

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Lloyds and Nationwide invest in Scottish AI fintech Aveni

Lloyds Banking Group and Nationwide have joined an £11m Series A funding round in Scottish artificial intelligence fintech Aveni.

The investment is led by Puma Private Equity with additional participation from Par Equity.

Aveni creates AI products specifically designed to streamline workflows in the financial services industry by analyzing documents and meetings across a range of operational functions, with a focus on financial advisory services and consumer compliance.

The cash injection will help fund the development of a new product, FinLLM, a large-scale language model created specifically for the financial sector in partnership with Lloyds and Nationwide.

Joseph Twigg, CEO of Aveni, explains: “The financial services industry doesn’t need AI models that can quote Shakespeare, it needs AI models that offer transparency, trust and, most importantly, fairness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, vetted by financial services experts for specific financial services use cases.

“FinLLM’s goal is to set a new standard for the controlled, responsible and ethical adoption of generative AI, outperforming all other generic models in our selected financial services use cases.”

Robin Scher, head of fintech investment at Lloyds Banking Group, says the development programme offers a “massive opportunity” for the financial services industry by streamlining operations and improving customer experience.

“We look forward to supporting Aveni’s growth as we invest in their vision of developing FinLLM together with partners. Our collaboration aims to establish Aveni as a forerunner in AI adoption in the industry, while maintaining a focus on responsible use and customer centricity,” he said.

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Fairexpay: Risk consultancy White Matter Advisory acquires 90% stake in fintech Fairexpay

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Treasury Risk Consulting Firm White Matter Alert On Monday he announced the acquisition of a 90% stake in the fintech startup Fair payment for an undisclosed amount. The acquisition will help White Matter Advisory expand its portfolio in the area of cross-border remittance and fundraising services, a statement said. White Matter Advisory, which operates under the name SaveDesk (White Matter Advisory India Pvt Ltd), is engaged in the treasury risk advisory business. It oversees funds under management (FUM) totaling $8 billion, offering advisory services to a wide range of clients.

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White Matter Advisory, based in Bangalore, helps companies navigate the complexities of treasury and risk management.

Fairexpay, authorised by the Reserve Bank of India (RBI) under Cohort 2 of the Liberalised Remittance Scheme (LRS) Regulatory Sandbox, boasts features such as best-in-class exchange rates, 24-hour processing times and full security compliance.

“With this acquisition, White Matter Advisory will leverage Fairexpay’s advanced technology platform and regulatory approvals to enhance its services to its clients,” the release reads.

The integration of Fairexpay’s capabilities should provide White Matter Advisory with a competitive advantage in the cross-border remittance and fundraising market, he added.

The release also states that by integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

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Fintech

Rakuten Delays FinTech Business Reorganization to 2025

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tipranks

Rakuten (Japan:4755) has released an update.

Rakuten Group, Inc. and Rakuten Bank, Ltd. announced a delay in the reorganization of Rakuten’s FinTech Business, moving the target date from October 2024 to January 2025. The delay is to allow for a more comprehensive review, taking into account regulatory, shareholder interests and the group’s optimal structure for growth. There are no anticipated changes to Rakuten Bank’s reorganization objectives, structure or listing status outside of the revised timeline.

For more insights on JP:4755 stock, check out TipRanks Stock Analysis Page.

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Fintech

White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

FinCrypto Staff

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White Matter Advisory Acquires 90% Stake in Fintech Startup Fairexpay

You are reading Entrepreneur India, an international franchise of Entrepreneur Media.

White Matter Advisory, which operates under the name SaveDesk in India, has announced that it is acquiring a 90% stake in fintech startup Fairexpay for an undisclosed amount.

This strategic move aims to strengthen White Matter Advisory’s portfolio in cross-border remittance and fundraising services.

By integrating Fairexpay’s advanced technology, White Matter Advisory aims to offer seamless and convenient cross-border payment solutions, providing customers with secure options for international money transfers.

White Matter Advisory, known for its treasury risk advisory services, manages funds under management (FUM) totaling USD 8 billion.

Founded by Bhaskar Saravana, Saurabh Jain, Kranthi Reddy and Piuesh Daga, White Matter Advisory helps companies effectively manage the complexities of treasury and risk management.

The SaveDesk platform offering includes a SaaS-based FX market data platform with real-time feeds for over 100 currencies, bank cost optimization services, customized treasury risk management solutions, and compliance guidance for the Foreign Exchange Management Act (FEMA) and other trade regulations.

Fairexpay is a global aggregation platform offering competitive currency exchange rates from numerous exchange partners worldwide. Catering to both private and corporate customers, Fairexpay provides seamless money transfer solutions for education, travel and immigration, as well as simplifying cross-border payments via API and white-label solutions for businesses. Key features include competitive currency exchange rates, 24-hour processing times, extensive currency coverage of over 30 currencies in more than 200 countries, and secure, RBI-compliant transactions.

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